Senior Marketing Manager, Segment Lead Prenatal / NBS

Senior Marketing Manager, Segment Lead Prenatal / NBS

GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care.

We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for GeneDx's emerging growth segments, including newborn and prenatal genomics. This individual will play a key role in shaping how we reach, educate, and engage healthcare professionals in these important areas of care. The role requires strong strategic marketing skills, cross-functional collaboration, and the ability to translate complex science into compelling narratives that drive awareness and adoption of GeneDx's genomic solutions. You will be responsible for end-to-end marketing plans, content strategy, audience segmentation, measurement plans, and cross-functional collaboration to deliver impactful, omni-channel initiatives in a fast-paced, innovative environment.

Job Responsibilities

• Strategic Marketing Leadership : Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments.
• Audience Segmentation and Persona Development : Define and refine audience segments using data-driven insights to develop detailed personas, ensuring tailored messaging and strategies that resonate with target HCP audiences.
• Content Strategy Development : Create a comprehensive content strategy that aligns with audience needs, ensuring consistent, cohesive brand and product messaging across channels.
• Campaign Strategy and Execution : Lead the development and execution of full-funnel, multi-channel marketing campaigns targeting healthcare professionals. This includes building strategic plans and activating tactics across paid and owned channels such as digital ads, email, social media, webinars, conferences, white papers, KOL engagement, trade publications, and digital HCP platforms. Collaborate closely with sales enablement to bring campaigns to life through integrated tools and materials that drive awareness, education, and conversion.
• Cross-Functional Collaboration : Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging, audience targeting, and overall business objectives.
• Analytics and Measurement : Develop and execute measurement plans in collaboration with the Marketing Analytics Lead to track & analyze campaign performance and optimize future strategies.
• Market Insight and Adaptation : Monitor industry trends, competitor activities, and audience behaviors to identify opportunities and refine strategies in real time.
• Thought Leadership : Position GeneDx as a trusted partner in the healthcare space by delivering compelling, audience-specific messaging that drives meaningful engagement.
• Process Ownership : Manage approvals and reviews for all marketing materials to ensure compliance with internal and external guidelines.

People Manager

Education, Experience, and Skills

8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. Experience in pediatrics is preferred.

Skills

Work Environment

Pay Transparency, Budgeted Range

$135,000 - $155,000 USD

Science-Minded, Patient-Focused

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in What Matters Most

With hundreds of genetic counselors, MD / PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families : to provide clear, accurate, and meaningful answers we all can trust.

Sequencing Has the Power to Solve Diagnostic Challenges

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way :

Technical Expertise

Clinical Expertise

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a jobyou're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by :

Benefits include :

GeneDx is an Equal Opportunity Employer. All privacy policy information can be found here.