Senior Manager, Marketing Planning

Senior Manager, Marketing Planning

Entrepreneurial Spirit, Rooted in Tradition. Mitsubishi Tanabe Pharma America, Inc. (MTPA) is a U.S. subsidiary of Mitsubishi Tanabe Pharma Corporation (MTPC) in Japan, which touts a storied reputation more than 300 years in the making. Our parent company - one of Japan's most respected - is a research-driven pharmaceutical company that has tirelessly pursued medical breakthroughs with global reach. MTPC has discovered and produced several first-in-class medicines for serious diseases, including multiple sclerosis (MS), diabetes mellitus (DM), amyotrophic lateral sclerosis (ALS), and is currently developing medicines in Neurology in Parkinson's (PD), Spinal Cord Injury (SCI), and in high unmet areas in Immunology and Oncology.

MTPA is rapidly expanding its operations across all functional areas. MTPA's commitment to patients and their communities continues with a robust late-stage pipeline of investigational treatments for difficult-to-treat diseases and commercializing products with significant unmet medical needs in North American markets. In the United States, MTPA launched rare disease treatments including RADICAVA (edaravone) injectables in 2017 and RADICAVA (edaravone) oral suspension in 2022. The company handles research, clinical development, sales, marketing, medical affairs, supply chain, and business development functions. MTPA is dedicated to improving the treatment environment for those with debilitating diseases, researching on real-world evidence, and creating hope for all facing illness.

The Senior Manager, Marketing Planning is responsible for translating insights from a variety of sources into actionable marketing ideas in terms of helping strategies, tactics, messages, educational programs and other communications. At the direction of the Director of Marketing, conduct the yearly comprehensive full lifecycle brand marketing plan for all promoted Mitsubishi Tanabe Pharma America (MTPA) products. This will start with collecting input and insights from all functional areas of the organization. They will then present these insights on a regular basis to the cross functional team. Then they will facilitate a series of small functional meetings and larger cross functional meetings to align on Strategic Imperatives and tactical priorities.

This role will also support a variety of specific marketing or cross functional projects as needed to help the HCP and Patient Marketing teams execute or measure their tactics the Senior Manager, Marketing Planning will collaborate closely with other Mitsubishi Tanabe affiliates / functional areas as well as HCPs / KOLs, patient advocacy groups, creative agencies and other external partners to ensure harmony and alignment across the organization for successful commercialization.

This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross functional team rich in exceptional talent.

Responsibilities

• Develop the Commercial brand plans for MTPA's promoted products in the US with direction from key project owners. Track implementation and share insights with key stakeholders to meet or exceed marketing plan objectives.
• Leverage insights from primary Market Research, advisory boards, secondary data sources, competitive intelligence and other information sources to develop brand strategy and tactics.
• Own all the original Data on File documentation supporting promotional messages on numbers of patients, adherence, number of prescribers, etc.
• Works independently, effectively and collaborates with other Marketing colleagues, field leadership, MCM / PS, market access, and external agencies / partners by creating effective, positive partnerships that ensure alignment of business needs and objectives.
• Develop relationships working with external agencies and partners including negotiating contracts which are sensitive to bottom-line Mitsubishi Tanabe Pharma America profitability.
• Lead specific special marketing projects through all stages of development from planning to execution including working with creative agencies and medical, legal and regulatory reviewers.
• Develop key analyses and presentations for senior commercial leadership and other stakeholders in support of business development / commercialization planning investment decisions.
• Ensure that all agency and partner contracts are negotiated and executed according to the plan and in compliance with all applicable policies and regulations.
• Analyze and present on key market trends. Proactively seek out and evaluate new data sources, tools, and analytics to help improve brand performance, and identify / incorporate industry best practices.
• Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development / analysis of tailored external market research through third parties.
• Other duties as needed to support the Marketing and Commercial teams.

Qualifications

Our Value Proposition :

Enjoy the fast-moving, entrepreneurial spirit more typically found in a small biotech, complemented by the benefits of a global pharmaceutical / chemical conglomerate. At this time, Mitsubishi Tanabe Pharma America offers our employees unparalleled opportunities for career success coupled with a supportive level of employee benefits.

MTP provides a competitive benefits package inclusive of Medical and Dental health benefits, short-term and long-term disability plans, Company Paid and Supplemental Life insurance and additional voluntary benefits such as Critical Illness Insurance, Accident Insurance, Legal Plan, and ID Theft Protection. In addition, we provide a generous PTO policy based on tenure, commencing with 24 PTO days, pro-rated based on hire date.

The salary range for this position is $140,000 - $175,000. Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary may be subject to a geographic adjustment (according to a specific city and state and depending on the role), if an authorization is granted to work outside of the location listed in this posting.

This position is eligible to participate in our annual Short-Term Incentive (STI) program. Specific information about the plan including eligibility rules and target, will be furnished upon hire.