Retention Marketing Senior Manager

Job Description

Job Description

Title : Retention Marketing Senior Manager

Reports to : Associate Director, Growth Marketing

Location : New York City (Hybrid)

FLSA Status : Full Time / Exempt

Who We Are : At Fur, we celebrate comfort, confidence, and care for every body. As the first brand to make pubic hair and skin care a mainstream conversation, we pioneered clean, effective, and inclusive solutions that redefine beauty and self-care. Since our founding in 2015, our woman-founded and led company has expanded from ingrown hair treatments to a full range of skin and body care essentials designed to make everyone feel seen, comfortable, and empowered.

Who You Are : As the Retention Marketing Senior Manager, you will lead retention and lifecycle strategy across both sides of our business : Fur Professionals (B2B) - our esthetician wholesale channel - and Fur You (DTC), our direct-to-consumer business. Your toolkit will include everything from lifecycle email and SMS programs to loyalty initiatives, re-engagement campaigns, and direct mail.

You’ll use data-driven insights to personalize the customer experience, improve retention KPIs, and build long-term brand loyalty. Working cross-functionally with creative, digital, CX, and ecommerce teams, you’ll ensure a seamless customer journey that drives repeat purchases and engagement.

This role is ideal for a marketer with experience in DTC and B2B2C environments who thrives on data, experimentation, and thoughtful, results-driven storytelling.

What You’ll Do :

Customer Lifecycle & Retention

• Drive ecommerce growth and profitability by developing customer-centric campaigns and branded messaging that strengthen engagement and conversion.
• Continuously optimize lifecycle flows - including onboarding, replenishment, win-back, and post-purchase journeys - to improve retention and LTV.
• Own and operate HubSpot end-to-end for Fur Professionals, serving as the platform power user responsible for lifecycle automation, segmentation, campaign execution, and reporting to drive account retention, reactivation, and growth.
• Partner with creative and copy teams to brief best-in-class messaging, visuals, and storytelling that align with brand campaigns.
• Implement and manage new retention programs, including loyalty, referral, review generation, and shopping customization initiatives.
• Develop and execute testing strategies to refine campaign segmentation, timing, and creative performance.
• Oversee the growth and maintenance of the email and SMS databases, managing new sign-ups, opt-outs, and compliance.
• Benchmark campaign performance against industry trends to identify innovation opportunities.
• Project manage campaign execution across design, ecommerce, and web development to ensure flawless and timely delivery.
• Maintain weekly calls with agencies and platform partners to align on performance, new features, and optimization opportunities.
• Partner with the agency to build and execute a long-term retention roadmap, aligning on strategic initiatives that drive measurable business outcomes.

Community & Advocacy Marketing

What You’ll Bring to the Team :

Bonus Points For :

What We Offer :

Salary : $120,000 - $140,000

Fur is an equal opportunity employer. We are committed to building a staff community where everyone feels safe, comfortable, supported, and included. Fur does not discriminate in employment on the basis of race, religion, sex (including pregnancy), gender identity, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting jobs@furyou.com.