Sr. Marketing Manager

Senior Marketing Manager - Stablecoin Infrastructure

Location : New York City (Hybrid)

Compensation : $160K - $220K

We are building a full-service platform to transform how money moves, driven by the belief that stablecoins will underpin a new financial fabric that is faster, more global, and more efficient. Our platform makes issuing, managing, and integrating stablecoins seamless for developers, fintechs, and institutions. Backed by world-class investors, we are growing a team to reimagine how value moves online and are seeking an experienced Senior Marketing Manager to lead our marketing strategy.

This role is an exciting opportunity for a creative and analytical individual with deep expertise in the fintech or crypto / blockchain industry who has a proven track record in navigating regulated markets. This position will initially be an Individual Contributor role with the opportunity to grow into a leadership position. You will lead our marketing strategy, ensuring compliance with complex regulations while driving brand growth, demand generation, and customer engagement.

Key Responsibilities :

• Strategic Planning & Leadership : Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto, and payments sectors.
• Brand Building : Lead brand positioning, messaging, and thought leadership to build credibility and trust in a regulated environment.
• Cross-Functional Alignment : Work closely with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations.
• Campaign Execution : Plan and execute integrated marketing campaigns across digital, events, and PR channels, with a focus on trust, education, and regulatory adherence.
• Performance Analysis : Monitor marketing performance using analytics tools, delivering data-driven insights for continuous improvement and preparing reports on campaign outcomes and lead generation.
• Market Intelligence : Stay up to date on crypto market trends, the competitive landscape, and evolving regulatory requirements globally.