Sr. Performance Marketing Manager U.S.

Sr. U.S. Performance Marketing Manager

About the Business

For more than 20 years, Brightmine, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.

With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.

About the Role

This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.

As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 5007,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing's contribution to revenue.

You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized.

You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them.

You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves.

Responsibilities

Performance Strategy & Planning

• Input to the US GTM strategy & plan; define how we scale performance marketing in the 5007,500 employee space
• Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms
• Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact
• Segment and prioritize audiences using ICP, intent data, and behavioral signals
• Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders

Campaign Execution & Optimization

Analytics & Reporting

Cross-functional Collaboration

Market & Audience Insights

Requirements

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :

The salary range provided in this posting is the base salary range for NYC : $88,900.00 - $148,000.00

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We are an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers : EEO Know Your Rights.