Marketing Manager - Lead Generation

Spinify

Spinify is the #1 Sales Gamification Platform on G2, helping revenue teams boost motivation and performance with dynamic leaderboards, competitions, real-time recognition, and AI-powered insights. We make work more engagingand more predictableby turning pipeline, activity, and outcomes into visible wins that teams rally around.

Own the whole marketing enginestrategy, budget, team, and MarTech. You'll be the growth architect partnering directly with the CEO to scale pipeline, elevate our category voice, and sharpen positioning against top competitors. This is a senior, hands-on role : think strategy in the morning, launch in the afternoon. With lead generation as your top priority, you'll be hands-on analyzing inbound activity, optimizing campaigns, and ensuring every lead is actioned.

Key responsibilities include :

• Demand Generation (MAIN FOCUS) : Own ARR pipeline targets via multi-channel plays (paid, SEO / SEM, social, ABM, partnerships, events, communities).
• Strategy & Leadership : Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team.
• Marketing Ops : Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, and SLAs with Sales.
• Content & Brand : Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
• Lead Management : Monitor lead flow in HubSpot, analyze quality and conversion, and ensure leads are actioned quickly by Sales.
• Analytics : Instrument reporting; track CAC / LTV, channel ROI, funnel health; iterate fast.
• Vendors / Partners : Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
• Project Mgmt : Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.
• Competitive Wins : Out-market and out-position competitors, by designing campaigns, content, and experiences that make Spinify the clear #1 choice.