Marketing Manager, Demand Generation

Job Opportunity at Avery Dennison Corporation

Avery Dennison Corporation is a global materials science and digital identification solutions company. We are Making Possible products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion.

At Avery Dennison, some of the great benefits we provide are :

• Health & wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and paid holidays

Marketing Manager, Demand Generation

We are seeking an experienced and strategic demand generation-focused Marketing Manager, who is ready to make a significant impact on a leading global brand, fueling growth of the Vestcom and Food segments within Avery Dennison's Solutions Group. The Marketing Manager, Demand Generation is responsible for designing, executing and optimizing targeted global campaigns that drive awareness, generate high-quality leads, nurturing them through to conversion. In this role you will be a key player in driving our commercial objectives by developing and executing marketing campaigns that accelerate sales of our innovative B2B solutions, including RFID-based intelligent labeling and in-store media. The ideal candidate will have digital marketing and demand generation experience, be entrepreneurial at heart, and balance creative ideas with data-grounded strategies. This role reports into the Senior Marketing Manager, Vestcom & Food, partnering closely across the Vestcom, Food and broader Solutions Group global marketing teams.

Responsibilities :

Qualifications Required :

Preferred :

Who you are :

Additional Information :

The salary range for this position is $99,600 - $146,000 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate's relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and / or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

Equal Employment Opportunity Notice : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status. EEOE / M / F / Vet / Disabled.