Regional Marketing Manager

Gallo Marketing Role

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy.

A Taste of What You'll Do

Are you ready to take on a dynamic role that drives impactful marketing strategies and helps grow iconic spirits brands? At Gallo, we're looking for a motivated and innovative individual to optimize national brand plans by developing and executing tailored regional marketing programs that resonate with target consumers and accelerate sales and distribution growth. In this role, you'll lead the activation of local programs, manage sponsorships and partnerships, and oversee the execution of local media, working as a key liaison between brand teams, agency partners, sales teams, and distributor networks. This position offers the opportunity to shape marketing strategies that deliver measurable results while fostering strong relationships across internal teams and distributors. You'll be responsible for crafting regional marketing plans, managing budgets, and ensuring seamless execution of brand-building activities. By collaborating with sales teams and distributor partners, you'll help them effectively represent and position our brands in the marketplace, ensuring alignment with the overall brand strategy.

The ideal candidate is detail-oriented and has a strong understanding of media planning and activation, including traditional, digital, and social platforms. You'll oversee the planning and execution of local media campaigns, track and report on their effectiveness, and ensure compliance with legal and brand standards. Your ability to manage projects, coordinate efforts across teams, and deliver timely reporting will be critical in driving success for Gallo's regional marketing initiatives. This role is perfect for someone who thrives in a fast-paced environment, excels at project management, and has a passion for creating impactful marketing solutions. Join us at Gallo and contribute to the continued growth of our exceptional spirits portfolio. If you're ready to make a difference and take your career to the next level, apply today!

What You'll Need

• Master's degree plus 3 years of CPG Marketing or Brand Marketing experience to include alcohol beverage marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of CPG Marketing or Brand Marketing experience to include alcohol beverage marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo or partner distributor sales or marketing experience to include marketing reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of CPG marketing or sales experience to include alcohol beverage marketing experience reflecting increasing levels of responsibility.
• 2 years of experience in media planning and / or buying on the agency or client side.
• Ability to work independently and make sound decisions.
• Required to travel up to 30% of the time in order to conduct job duties.
• Experience planning and activating consumer facing local marketing campaigns. Must include Out of Home Campaigns.
• Experience with project and budget management.
• Required to travel to company offices, sites, and / or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

This position will be based in the location(s) specified in the job posting and requires regular travel within your assigned territory. Occasional travel to company sites may be required as needed.

It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.