Senior Regional Marketing Manager, Lyft Urban Solutions

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Within Lyft, the Lyft Urban Solutions (LUS) team delivers station-based micromobility solutions (think : bikeshare programs like Citi Bike in New York) that riders love in 55+ cities across 14 countries globally. Complementing Lyft’s overall mission to serve and connect, LUS provides innovative micromobility solutions that riders love, cities need, and operators value. To help achieve this goal, the LUS team is looking for a seasoned marketer and people leader who will shape and execute the regional consumer marketing strategy in 6 core bikeshare programs (and counting!) where Lyft provides bikeshare operations.

Sitting on the LUS External Affairs leadership team, this LUS Senior Regional Marketing Manager plays an important brand stewardship and leadership role, acting as a voice of LUS and as a trusted representative of the company to clients and partners. They will lead the LUS regional marketing team to design and deliver marketing plans in support of system-specific objectives across LUS’ operated market footprint. This leader will also liaise with central Lyft Marketing on strategic brand initiatives, serving as a representative of LUS internally with marketing and communications partners across the business. The ideal candidate is a strategic thinker with a proven track record in leading high-performing consumer marketing teams, brand management, and end-to-end marketing GTM plans.

People are central to all that we do, whether it is members of the LUS team, our city and operational partners, or the communities we serve. To create the world’s best transportation, we start with our own team by creating an open, inclusive, and diverse organization. If you are a marketing professional that shares our vision for sustainable transportation that empowers local communities, reduces our environmental footprint and brings people together, we’d love to meet you.

Responsibilities :

• Manage the LUS Regional Marketing and Community Engagement team and corresponding programmatic budgets.
• Engage with internal leadership and external city partners to represent the LUS Marketing perspective and ensure marketing team resources are leveraged in the highest impact manner for the overall business.
• Direct marketing agreements and deliverables made with LUS customers (ie : City partners), including rider marketing initiatives and community engagement programs.
• Partner cross-functionally to create go-to-market (GTM) plans for new product launches, new city launches and to design, test, and evolve marketing strategies.
• Liaise with Lyft Central Marketing teams on strategic campaigns to ensure compelling rider engagement, synergy with Lyft goals and branding alignment with LUS properties.
• Develop / review creative briefs and manage creative direction to meet objectives for public-­facing regional marketing communications, including print, digital, and video.
• Guide the LUS Regional Marketing team to establish position and identify target audiences.
• Ideate and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Analyze customer insights, consumer trends, market analysis in micromobility, and marketing best practices to build successful strategies, increase customer conversions, generate more qualified leads, all while measuring efficacy  and optimizing plans to ensure highest impact.

Experience :

Benefits :

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $156,000-$195,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.