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SR Director, Growth Marketing & Analaysis

SR Director, Growth Marketing & Analaysis

PRISM Vision GroupNew Providence, NJ, US
2 days ago
Job type
  • Full-time
Job description

SR Director, Growth Marketing & Analytics

We are seeking a strategic, data-driven, and creative Senior Director of Growth Marketing & Analytics to lead our growth marketing initiatives. This role will drive patient acquisition and physician engagement through digital and referral channels, with a strong emphasis on physician referral marketing, paid media, website optimization, and brand campaigns. The ideal candidate brings deep healthcare experience and a proven ability to scale growth through performance marketing and analytics.

Key Responsibilities :

Growth Marketing Strategy

  • Develop and execute integrated marketing strategies to drive patient volume and brand awareness.
  • Lead campaigns targeting physicians, industry professionals, and patients.
  • Collaborate cross-functionally to align marketing efforts with business objectives.

Physician Referral Marketing

  • Collaborate with VP, Referral Relations to build and manage segmentation and outreach programs to increase referrals from physicians and provider groups.
  • Analyze referral data to identify growth opportunities and optimize engagement strategies.

    • Digital Marketing & Website Management

  • Own CRM, email marketing, and marketing automation on behalf of marketing.
  • Oversee the company's digital marketing efforts, inclusive of website strategy (SEO, content, and conversion optimization) and paid media.
  • Ensure digital channels are optimized for performance, compliance, and brand consistency.

    • Analytics & Performance Optimization

  • Own marketing analytics and reporting across all channels.
  • Build dashboards and models to track ROI, conversion rates, and patient acquisition costs.
  • Use data to inform strategy, optimize campaigns, and guide executive decision-making.
  • Present insights and recommendations regularly to leadership and stakeholders.

    • Qualifications :

  • 10+ years of experience in growth marketing.
  • Proven success in physician referral marketing and B2B / B2B2C healthcare outreach.
  • Experience with CRM systems (e.g., Salesforce Health Cloud) and patient engagement platforms.
  • Strong experience managing websites, paid media, and brand campaigns.
  • Proficiency in marketing analytics platforms (e.g., Google Analytics).
  • Deep understanding of HIPAA-compliant marketing practices.
  • Excellent leadership, communication, and cross-functional collaboration skills.

    • At PRISM Vision Group, we believe great work deserves great rewards. Here's what you can expect when you join our team :

    Salary Range : $133,500.00 to $210,000.00 USD

    Competitive Compensation Base salary, performance bonuses, and regular reviews.

    Health & Wellness Comprehensive medical, dental, and vision insurance; and wellness program.

    Retirement Planning 401(k) with company match.

    Generous Time Off Paid vacation, sick leave, and company holidays.

    Learning & Development Career growth programs.

    Other Perks Commuter benefits, Voluntary Accident and Critical Illness plans, FSA / HSA and Dependent Care FSA. employee discounts, and more.

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    Director Growth Marketing • New Providence, NJ, US

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