Associate Director, Global Marketing - Gravity and Syringe Delivery

Associate Director, Global Marketing - Gravity and Syringe Delivery BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.

Job Description Summary

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a

maker of possible

with us.

Infusion Preparation & Delivery (IPD) Platform

Join a global leader in infusion therapy, where innovation meets impact. BD’s Infusion Preparation and Delivery (IPD) platform is dedicated to enabling safe, efficient, and effective preparation and delivery of infusion therapy worldwide.

We are seeking a

strategic, results-driven marketing leader

to serve as

Associate Director of Global Marketing

for our

Gravity and Syringe Delivery (GSD)

portfolio—a ~$150M global business of IV sets and accessories that plays a foundational role in infusion therapy. This is a high-impact role requiring a

general management mindset , strong cross-functional leadership, and the ability to drive commercial success in a competitive market.

Key Responsibilities

Drive Global Commercial Success : Own global revenue and margin performance for the GSD portfolio.

Lead Cross-Functional Teams : Collaborate with R&D, Medical Affairs, Regulatory, Quality, and Supply Chain to deliver portfolio performance.

Partner with Regional Marketing : Align with regional teams to execute commercialization plans, develop differentiated value propositions, and optimize go-to-market strategies.

Portfolio Strategy & Lifecycle Management : Use customer insights and market trends to guide product lifecycle decisions and innovation priorities.

Pricing & Value Capture : Establish pricing corridors, monitor margin performance, and ensure effective governance across regions.

Market Intelligence & Customer Advocacy : Stay ahead of market dynamics, competitive activity, and clinical guidelines. Engage directly with customers to understand their needs and advocate for solutions.

Operational Excellence : Lead annual marketing planning cycles, improve commercial processes, and apply integrated business planning to manage demand / supply and mitigate risks.

Vendor & Supplier Engagement : Liaise with external partners as needed to support portfolio execution.

Skills & Competencies

Strategic thinker with a

General Manager mindset

and strong business acumen.

Proven ability to

lead without authority

in a matrixed, global organization.

Deep

customer-centricity

and ability to translate insights into actionable strategies.

Strong communication and presentation skills; able to simplify complex concepts.

Resilient and adaptable with a

growth mindset

and bias for action.

Collaborative and influential across diverse teams and cultures.

High integrity, accountability, and willingness to challenge the status quo.

Preferred : Experience in regional marketing roles.

Education & Experience

Bachelor’s degree in Marketing, Business, or a Technical discipline required; MBA / MS preferred.

8+ years of experience in regional and / or global marketing, ideally within the medical device industry.

Demonstrated success in team leadership and talent development.

Location & Travel

Based in Franklin Lakes, NJ or Eysins, Switzerland.

Up to 25% travel for customer engagement and internal collaboration.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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