Regional Marketing Director

Regional Marketing Director

New Hampshire, Mass, Connecticut and Upstate New York Region; Philadelphia, Pennsylvania, United States

Department is Field Marketing

Reports to Vice President, Marketing

FLSA Status is exempt

Objective and Purpose :

The Regional Marketing Director is responsible for leading and executing localized marketing strategies that drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. Working closely with operations, practice teams, and the centralized marketing department, this role ensures that marketing initiatives align with business goals, community demographics, and the unique needs of each practice within the region.

Primary Responsibilities :

• Develop and implement region-specific marketing plans that support new patient growth, brand awareness, and community engagement
• Partner with Regional Directors, Office Managers, and clinical leaders to align marketing strategies with operational goals
• Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners
• Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region
• Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends
• Ensure consistency with brand guidelines and messaging across all marketing touchpoints
• Monitor competitive activity and local market dynamics to inform tactical adjustments
• Support marketing efforts for new practice openings, acquisitions, and rebrands within the region
• Train and support field staff on local marketing execution, reputation management, and patient engagement
• Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience
• Manage regional marketing budgets and provide regular reporting on spend effectiveness

Expectations :

Requirements :

Benefits :

About Us :

Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.

Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 222 locations across 28 states.

Position Base Pay Range

$80,000 - $100,000 USD