Director, HCP Marketing

Director, HCP Marketing

The Director, HCP Marketing will lead the development and execution of healthcare provider (HCP) marketing initiatives for a specialty respiratory biologic product, with multiple indications. The primary focus of this role will be driving the growth of a recently launched indication in a highly competitive market. Biologics are emerging in this space, and the ideal candidate will bring experience in both establishing new markets and executing strategies to deliver market share. This role requires close collaboration with cross-functional teams, including medical, market access, regulatory, legal, and field sales, to effectively deliver on brand priorities. We are seeking a candidate with strong marketing expertise and proven leadership skills. The ideal candidate will embody GSK's cultural pillars of being accountable for impact, ambitious for patients, and doing the right thing in all aspects of their work.

Key Responsibilities :

Create a Compelling HCP Strategy :

• Refine and execute HCP campaigns focusing on the launch indication that will grow the biologic class and market share.
• Identify and prioritize opportunities based on market insights, competitive intelligence, and customer needs.
• Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting, content and message development.

Campaign Development and Execution :

Deliver Brand Performance :

Stakeholder Collaboration :

Team Leadership and Development :

Skills and Capabilities :

Basic Qualifications :

Preferred Qualifications :

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.