Executive Director, Chase Auto Commercial Solutions Marketing

Executive Director Of Commercial Solutions Marketing

Our commercial business aims to advise our clientsfrom single rooftops to large, publicly traded dealer groupson how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem.

As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams.

Job Responsibilities :

• Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
• Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
• Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises.
• Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims.
• Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud.
• Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues.
• Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions.
• Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
• Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.

Required Qualifications, Capabilities, and Skills :

Preferred Qualifications, Capabilities, and Skills :