Senior Manager Brand Strategy

A company is looking for a Senior Manager, Brand Strategy Analysis to drive data-informed brand strategy and management initiatives.

Key Responsibilities

Design and execute global brand health tracking studies integrating quantitative and qualitative research

Conduct competitive brand research and analyze brand performance across audience segments

Translate complex data into actionable brand strategy recommendations for cross-functional teams

Required Qualifications

7 years of experience in brand strategy, analysis, or research roles

Experience in designing and executing quantitative and qualitative brand research studies

Expertise in brand tracking methodologies and brand equity measurement

Skilled in data visualization and presentation tools (Excel, PowerPoint)

Familiarity with third-party marketing measurement platforms and tools