Marketing Insights & Analytics Manager

Marketing Insights & Analytics Manager

Vuori is re-defining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purposewhile having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channelsbringing clarity to complexity and driving smarter decisions at every level of the organization.

What you'll get to do :

• Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy
• Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams
• Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework
• Develop and deliver marketing dashboards and reports using SQL-based environments and other internal / external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
• Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies
• Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency
• Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.

Qualifications

Who you are :

Preferred experience :

Additional Information

Our investment in you :

At Vuori, we're proud to offer the following to our employees :

The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.