Marketing Coordinator Job at ASM Global in Philadelphia

Position Summary

Under the leadership of the Director of Marketing and Communications (DOMC), the Marketing Coordinator serves as a pivotal member of the Pennsylvania Convention Center (PCC)’s marketing and communications team, responsible for supporting and executing marketing initiatives that drive brand awareness, engage target audiences, and foster business growth.

This role blends creative thinking with organizational skills, offering an excellent opportunity for individuals passionate about developing effective marketing campaigns and collaborating across departments.

Essential Duties and Responsibilities

Content Creation and Digital Media Management :

Support the creation of compelling and engaging written and visual content for the PCC’s owned media including website, social media, newsletters, press releases, blog articles, and other marketing materials, publications, and platforms for external and internal audiences.

Create and schedule posts for the PCC’s social media platforms and manage channel engagement.

Update website content to ensure accuracy and relevance.

Campaign Support and Data Analysis :

Support the development, implementation, and management of marketing campaigns across multiple channels, including digital, print, social media, and events.

Coordinate with the in-house graphic design specialist and external vendors as required, to ensure the timely delivery of campaign assets.

Track and analyze website traffic and campaign performance metrics and provide reports to the DOMC.

Digital Signage, Sponsorship and Advertising :

• Support the execution of the PCC’s digital signage, sponsorship and advertising initiatives in collaboration with external vendors.

Brand Management :

Provide brand management support to ensure consistent messaging.

Coordinate with the in-house graphic designer to provide branded assets for industry and community events sponsored by the Pennsylvania Convention Center Authority and Legends Global.

Other Responsibilities :

Support cross-functional team projects and initiatives as needed.

Organize and manage departmental digital and physical files.

Administrative support for the marketing and communications department.

Required Skills and Qualifications

Bachelor’s degree in marketing, communications, business, or a related field preferred.

1-3 years of experience in marketing, advertising, or a related discipline is a plus.

Proficiency with marketing software and tools, such as web content management systems, email marketing services, and social media management applications.

Strong written and verbal communication skills.

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Attention to detail and a commitment to delivering high-quality work.

Creative thinking and a problem-solving mindset.

Basic knowledge of digital marketing strategies, SEO, and analytics.

Ability to work well independently and collaboratively.

Strong organizational and time management skills.

Commitment to providing an exceptional service experience for internal and external customers.

Ability to work flexible hours, including nights, weekends, and holidays as needed.