Senior Product Marketing Manager (remote, Denver preferred)

About Us

Our mission is to help everyday people build wealth through real estate, and we’re in the middle of an exciting transformation. We’re sharpening our target audience, refining our value proposition, and moving toward a more product-forward future. We’re a lean, hands-on team looking for a Senior Product Marketing Manager to set marketing foundations for our B2C subscriptions funnel and pave the way for future growth.

About the Role

As Senior Product Marketing Manager you’ll be responsible for driving growth across our subscription funnel : guest to email, email to trial start, trial to paid conversion, feature activation and retention.

This role sits at the intersection of Product, Marketing, and Customer Support. You’ll own key lifecycle touchpoints, lead conversion funnel optimization, and ensure we deeply understand and act on customer insights. If you thrive in a fast-moving environment, enjoy connecting dots across teams, and love rolling up your sleeves to make things happen in cross-functional organizations, we’d love to hear from you.

What You’ll Do

Funnel & Lifecycle Ownership

• Own and optimize core conversion funnels (guest email capture, email onboarding, trial welcome series, product activation, webinars, guest marketing site).
• Collaborate with channel owners to execute campaigns across site, email, in app, SMS, paid media, and more.
• Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement.
• Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn / cancel mitigation flows.
• Build journey maps to guide messaging, campaigns, and product improvements.
• Gather and synthesize insights from customer research, support interactions, and product analytics.

Positioning & Messaging

Experimentation & Growth

Requirements

Why Join Us

Compensation

$120,000–$140,000 + bonus potential

Location

Remote-friendly (Denver preferred)