Event Activations & PR Specialist

Job Description

Location : Remote, field-based role in Denver, Colorado

About DM Vans

At DM Vans, we are on a mission to make van life accessible for everyone. Nestled in the mountains of Colorado, we design, build, and sell Lifestyle Vehicles® that are crafted to meet the needs of the Van Lifer, Weekend Warrior, and everyone in between. Our purpose is to create possibilities that improve lives by providing affordable, adventure-ready vehicles that empower our customers to personalize their journeys. Driven by an adventurous spirit and a deep connection to van life, our team understands the essentials for life on the road. We’re not just building vehicles; we’re building an inclusive community of explorers, inviting everyone to express their authentic identity on the open road.

Role Overview

The Event Activations & PR Specialist is the heartbeat of our on-the-ground marketing. You will spend your days getting the DM Vans story out where people live, work, and play, from farmers markets and festivals to mountain towns and national expos. You will plan and run events, support PR efforts, build partnerships, and make sure our marketing van is always in motion and in front of the right people.

This is a remote, field-based role centered around Denver and the Front Range. Most days, you will be in the van connecting with people, managing activations, or helping tell our story through real experiences. You will work closely with the Creative Content Specialist and the Director of Sales & Marketing to bring campaigns, PR, and storytelling together in a cohesive, on-the-ground way. This role is roughly 50% events and activations, 20% PR and storytelling, 20% partnerships and community, and 10% brand operations and collaboration.

We are a small, mobile, hands-on team. Everyone contributes. Everyone travels. Everyone helps get it done. We value trust, flexibility, and work-life balance, and when one of us wins, we all do.

DM Vans Core Values

• Assertive and Open-Minded : Encourage open communication, confident decision-making, and the ability to listen and adapt.
• Self-Aware : Demonstrate understanding of personal strengths and areas for improvement.
• Ambitious : Continuously strive for excellence in individual performance and company-wide objectives.
• Authentic : Lead with sincerity and genuine care for team members and customers.
• Not Assholes : Foster a positive, respectful, and inclusive environment where kindness thrives.

Key Responsibilities

Events & Activations (50%)

Public Relations & Storytelling (20%)

Partnerships & Community (20%)

Brand Operations & Team Collaboration (10%)

Flexibility & Growth

This role changes with the road. Some weeks you will be deep in event prep, others you will be traveling, pitching stories, or helping launch new campaigns. You will work side by side with the marketing team to keep ideas moving and make things happen. There is room to grow, try new things, and shape how DM Vans shows up in the world. As we evolve, your opportunities will too.

Skills & Qualifications

Bonus Points For :

Team KPIs

Events & Activations

PR & Partnerships

Sales & Attribution

Shared Team Responsibilities

Compensation & Growth

What We’re Looking For

If you’re an authentic, community-minded storyteller who loves connecting with people in person and sharing meaningful experiences, we want to hear from you. This role is for someone who genuinely lives our values, not someone aspiring to them. Our best people are grounded, emotionally intelligent, and naturally curious. They follow through, care about the details, and bring both initiative and humility to the work.

This job requires someone who thrives on movement and exploration : whether that's discovering a new brewery pop-up in Fort Collins, road-tripping to a ski town event, or crossing the country for a major expo. You're energized by new places, new faces, and the adventure of being on the go. If you prefer staying in one spot or working from behind a desk, this isn't the role for you.

You don’t need to be a PR pro or an event veteran to succeed here, but you do need to love being out in the world, representing something real, and helping others discover it too. If that sounds like you, send your résumé, 1-2 writing samples (blog, article, or pr pitch deck) or portfolio of events / PR work you’ve created, and a short message on why you’re the right fit to events-pr-specialist@dm-vans.odoo.com with the subject line :

“Event Activations & PR Specialist – [Your Name]”