Director of AI, CRM & Lead Systems

Mission of the Role

To architect, execute, and manage every layer of the digital infrastructure—from Salesforce CRM and AI communications to social automation, revenue tracking, app / landing page development, and online content production—ensuring all leads are tracked, quoted, nurtured, and monetized. This role owns the entire tech and AI stack from web lead to payment collection and post-treatment engagement.

Key Outcomes

• Full ownership of all online and CRM technologies across website, call center, AI bots, quoting, and payment capture.
• Convert web / social / PPC / ad leads into booked, paid treatments through AI cadences, quote incentives, and dynamic re-engagement.
• Design, manage, and deploy treatment-specific landing pages with automated quoting and AI chat support.
• Coordinate and deploy online ads and AI lead-gen funnels for high-value procedures.
• Develop ongoing, intelligent social media content using AI and auto-publishing tools.
• Build reporting dashboards showing attribution, pipeline health, team performance, and collection status.
• Collaborate with marketing, sales, and call center to optimize revenue speed, conversion timing, and retention.
• Use AI to create apps, web experiences, and content that dominate competitor visibility.

Responsibilities

Required Technical Skills