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Associate Director, Omnichannel Marketing, CRC

Associate Director, Omnichannel Marketing, CRC

BioSpaceBoston, MA, United States
4 days ago
Job type
  • Full-time
Job description

Associate Director, Omnichannel Marketing, CRC

BioSpace

Job Description

The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.

Objectives / Purpose

  • The Omnichannel HCP Lead, CRC will lead the development and implementation of the Omnichannel plan for the CRC HCP customers.
  • They design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels.
  • They collaborate with multiple cross-functional partners to design, build and deploy best‑in‑class Omnichannel campaigns.
  • They drive meaningful engagement with HCP segments to drive impact through promotional mix analyses.
  • They lead HCP media strategy with agency and partners and rigorously track performance.
  • They analyze customer behavior using CRM data and track HCP engagement, leading the HCP Experience Measurement Plan.

Accountabilities

  • Defines vision, strategy and implementation of HCP omnichannel solutions.
  • Partners with brand team and partners to identify HCP targets and designs personalized campaigns.
  • Creates agile content and implements initiatives across web, SEO / SEM, email, direct mail, social media and digital advertising.
  • In partnership with agencies identifies trends and insights to optimize customer plans.
  • Implements identified technologies.
  • Utilizes audience research and trend analysis to develop modular, personalized content.
  • Establishes key objectives and performance metrics for omnichannel campaigns.
  • Works cross‑functionally to align strategy with HCP segments.
  • Drives improvements in financial performance of campaigns through analysis and process improvements.
  • Actively manages agency partner relationships, budgeting and contract reviews.

    • Required

    Education, Behavioral Competencies and Skills

  • Bachelor’s degree
  • 8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
  • Deep understanding of multichannel marketing tactics and digital channels
  • Demonstrated experience leveraging customer journeys and experience maps
  • Experience managing agencies of record to develop and execute marketing tactics on time and within budget
  • Experience with A / B testing across channels and content types
  • Strong analytical skills with ability to assess business results and define KPIs
  • Proven experience advising stakeholders and influencing business partners
  • Demonstrated ability to learn new market, disease states and products quickly
  • Strong consultative skillset including discovery, business analysis, workshop facilitation, roadmap planning and project management
  • Ability to influence and persuade stakeholders at all levels and across departments
  • Self‑motivated drive to work collaboratively with multiple business units
  • Financial management and budgeting abilities

    • Additional Information

    Percentage of travel : approximately 10% travel. Willingness to travel to various meetings, conferences and could include overnight.

    Compensation And Benefits Summary

    U.S. Base Salary Range : $153,600.00 – $241,340.00. U.S. based employees may be eligible for short‑term and / or long‑term incentives and a range of benefits including medical, dental, vision, 401(k), disability coverage and more.

    EEO Statement

    Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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