Talent.com
Lead, MarTech Capabilities - Next Best Action Engine

Lead, MarTech Capabilities - Next Best Action Engine

Phoenix StaffingPhoenix, AZ, US
11 hours ago
Job type
  • Full-time
Job description

Lead Product Manager for Enterprise NBA Decisioning

Become a part of our caring community and help us put health first. Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for Enterprise NBA Decisioning, you will own the strategy, design, and governance of our Next Best Action capabilityenabling real-time decisioning across channels, lines of business, and customer touchpoints. This role is focused on NBA as a horizontal enterprise capability. Success in this role means transforming NBA into a mature, enterprise-wide capability that delivers measurable impact across Humana's member experience. You'll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real-time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA's performance and strategic value.

Role Responsibilities

Platform Product Management & Scaling

  • Align NBA initiatives with broader enterprise goals, ensuring strategic fit across business units and customer experience priorities
  • Scale NBA capabilities from pilot to enterprise-wide adoption, using structured governance and change management practices
  • Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing
  • Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment

Technology & Channel Enablement

  • Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound / outbound calls), and internal orchestration tools
  • Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems
  • Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment
  • AI-Driven Personalization & Data Enablement

  • Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration
  • Partner with analytics and data science teams to identify opportunities for scale of targeting / propensity models and to collaboratively develop a roadmap for model development
  • Define and monitor success metrics for NBA performance, including lift, conversion, and member outcomes
  • Cross-Functional Collaboration & Executive Communication

  • Develop and articulate the realized value that NBA brings our enterprise to executive leadership and stakeholders using tailored metrics, stories, and visualizations
  • Provide executive stakeholders with clear visibility into NBA's performance and strategic value
  • Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation
  • Required Qualifications

  • 7+ years of experience in product management, marketing technology, or decisioning platforms
  • Excellent communication and executive presence, with the ability to translate technical concepts into business impact
  • Proven ability to align product strategy with enterprise goals and scale capabilities across teams
  • Experience with personalization engines, journey orchestration, and AI / ML-driven decisioning
  • Strong collaboration skills with data science, engineering, compliance, and business stakeholders
  • Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources
  • Knowledge of real-time decisioning, data integration, and marketing automation
  • Preferred Qualifications

  • Background in healthcare, insurance, or other regulated industries
  • Experience with experimentation, A / B testing, or journey performance analytics
  • Experience with consent and preference management frameworks
  • Familiarity with scaled agile methodologies
  • Certification in Product Management or Marketing Technology
  • Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems
  • Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

    Scheduled Weekly Hours

    40

    Pay Range

    The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    Description of Benefits

    Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

    Application Deadline : 11-07-2025

    About Us

    Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.

    Create a job alert for this search

    Lead • Phoenix, AZ, US

    Related jobs
    • Promoted
    • New!
    Sr Advanced Hardware Engineer

    Sr Advanced Hardware Engineer

    HoneywellPhoenix, AZ, US
    Full-time
    Honeywell Aerospace is currently seeking an experienced Sr.Advanced Hardware Engineer to join their team in Phoenix, AZ.Use your advanced knowledge of the hardware engineering discipline, processes...Show moreLast updated: 19 hours ago
    • Promoted
    Share Your Opinions. Earn Rewards.

    Share Your Opinions. Earn Rewards.

    Opinion EdgeFountain Hills, AZ, US
    Full-time
    Join Opinion Edge today and get paid for your insights! Take short surveys on the topics that matter to you and earn rewards for every completed survey. Sign up now and start turning your voice into...Show moreLast updated: 3 days ago
    • Promoted
    Traveling Store Merchandiser

    Traveling Store Merchandiser

    The Retail Odyssey CompanyParadise Valley, AZ, US
    Full-time
    We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Retail Odyssey, an ...Show moreLast updated: 30+ days ago
    • Promoted
    Area Director

    Area Director

    EnovisCasa Grande, AZ, United States
    Full-time
    Enovis Corporation (NYSE : ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcome...Show moreLast updated: 12 days ago
    • Promoted
    Product Pricing and Strategy Lead

    Product Pricing and Strategy Lead

    Momentus TechnologiesPhoenix, AZ, US
    Full-time
    Product Pricing And Strategy Lead.Interested in joining our team? Here is some more information about us! Momentus provides industry-leading event and venue management software to customers in over...Show moreLast updated: 2 days ago
    • Promoted
    Design Engineer

    Design Engineer

    Pentangle Tech Services | P5 GroupCasa Grande, AZ, US
    Full-time
    Minimum 3 years experience with Airbag Design.Minimum 1 years experience with Curtain Airbag Design.Minimum 3 - 5 years experience with OEM and / or Tier 1 suppliers. Researched, designed, developed, ...Show moreLast updated: 3 days ago
    • Promoted
    Take Surveys Get Paid!

    Take Surveys Get Paid!

    Prime InsightsMaricopa, AZ, US
    Full-time
    Join thousands of members already earning with top-paying surveys and offers.Get started today and enjoy competitive rewards, fast payouts with no waiting periods, and the flexibility to participat...Show moreLast updated: 3 days ago
    • Promoted
    Side Hustle Specialist (Evenings & Weekends)

    Side Hustle Specialist (Evenings & Weekends)

    Finance BuzzFountain Hills, Arizona, US
    Full-time +1
    We’re seeking dependable individuals who want to build a side income alongside their full-time work.This role offers flexible tasks you can perform outside your regular job hours.You’ll be given st...Show moreLast updated: 26 days ago
    • Promoted
    Market Research Contributor

    Market Research Contributor

    Prime InsightsFountain Hills, AZ, US
    Full-time
    Join thousands of members already earning with top-paying surveys and offers.Get started today and enjoy competitive rewards, fast payouts with no waiting periods, and the flexibility to participat...Show moreLast updated: 3 days ago
    • Promoted
    CT X-Ray Technologist 7a-7p

    CT X-Ray Technologist 7a-7p

    Western Capital ResourcesFountain Hills, AZ, United States
    Full-time
    CT X-Ray Technologist 7a-7p at Western Capital Resources Inc.Fountain Hills Medical Center is a brand new Freestanding ER set to open early 2021 in Fountain Hills, Arizona.The facility will include...Show moreLast updated: 6 days ago
    • Promoted
    Sr. Project Engineer, Battery Equipment Integration

    Sr. Project Engineer, Battery Equipment Integration

    Lucid MotorsCasa Grande, AZ, United States
    Full-time
    Project Engineer, Battery Equipment Integration.Lucid Motors is seeking a Senior Project Engineer, Battery Equipment Integration to join us at Amp-1 in Casa Grande, AZ. This opportunity will involve...Show moreLast updated: 6 days ago
    • Promoted
    Director of Strategic Marketing - Semiconductor

    Director of Strategic Marketing - Semiconductor

    WatlowPhoenix, AZ, United States
    Full-time
    Watlow is a global technology and manufacturing leader who provides world class engineering expertise through innovative thermal products and systems, enabling our customers to thrive.We are making...Show moreLast updated: 30+ days ago
    • Promoted
    Holiday Gift Guide Retail Sales Ambassador, Scottsdale Fashion Square - Full Time

    Holiday Gift Guide Retail Sales Ambassador, Scottsdale Fashion Square - Full Time

    Macy’sFountain Hills, AZ, US
    Full-time +1
    Macy’s is more than just a store.One that’s captured the hearts and minds of America for more than 160 years.A story about innovations and traditions…about inspiring stores and irresistible product...Show moreLast updated: 3 days ago
    • Promoted
    Lead Hardware Engineer - Weather Radar

    Lead Hardware Engineer - Weather Radar

    HoneywellPhoenix, AZ, United States
    Full-time +1
    Lead Hardware Engineer - Weather Radar.Be among the first 25 applicants.Lead Hardware Engineer - Weather Radar.Get AI-powered advice on this job and more exclusive features.Be a part of an exciting...Show moreLast updated: 6 days ago
    • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance BuzzAvondale, Arizona, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show moreLast updated: 26 days ago
    • Promoted
    • New!
    Supplier Quality Engineer

    Supplier Quality Engineer

    Tranzeal IncorporatedCasa Grande, AZ, US
    Permanent
    Job Title : Supplier Quality Engineer.Seeking a driven quality engineer to lead supplier quality activities, manage cradle-to-grave supplier performance, and ensure seamless transitions of component...Show moreLast updated: 19 hours ago
    • Promoted
    Senior Manufacturing Engineer

    Senior Manufacturing Engineer

    Dew SoftwareCasa Grande, AZ, US
    Temporary
    I'm Naveen from WorldScape, and we have an exciting open position that may interest you.Please share your updated resume, and I'll reach out to schedule a convenient time to connect.Job tit...Show moreLast updated: 3 days ago
    • Promoted
    Manufacturing Engineer

    Manufacturing Engineer

    Pentangle Tech Services | P5 GroupCasa Grande, AZ, US
    Full-time
    Minimum 5 years experience with Strong level GDT qualification Geometric Dimensioning Tolerance.Minimum 5 years Experience with CAD software AutoCAD SolidWorks or similar.Minimum 5 years experience...Show moreLast updated: 3 days ago