Lifecycle and Email Marketing Manager

Job Description

Job Description

Lifecycle, Email & Design Marketing Manager

Location : Remote - Los Angles

Department : Marketing

Reports To : Director, Marketing

Job Type : Fulltime

Overview :

The Lifecycle, Email & Design Marketing Manager will lead HBH’s lifecycle, email, design, and social media marketing initiatives—owning strategy, creative execution, and performance across multiple brands. This role blends creativity with analytics to craft visually compelling campaigns that connect with our grower audience, enhance retention, and drive revenue.

You will collaborate cross-functionally with sales, operations, merchandising, and creative teams to design and deliver integrated marketing campaigns that align with business objectives, support sales initiatives, and engage customers throughout the journey.

This is a highly visible, hands-on role ideal for a creative, design-savvy, and data-driven marketer who thrives in a fast-paced, collaborative environment.

Key Responsibilities :

Email & Lifecycle Marketing

• Plan, design, and execute email and lifecycle campaigns from concept through post-analysis.
• Develop creative layouts, visuals, and graphics that reflect brand identity and engage subscribers.
• Build and optimize automated flows (welcome, onboarding, post-purchase, win-back, loyalty).
• Develop engaging copy, subject lines, and CTAs that drive measurable results.
• Maintain templates, creative assets, and segmentation strategies within Klaviyo.
• Monitor deliverability, list hygiene, and performance to ensure strong engagement and inbox placement.

Design & Creative Development

Cross-Functional Collaboration

Social Media & Content Marketing

Analytics & Optimization

Key Performance Indicators (KPIs) :

Qualifications

In addition to the responsibilities listed above, the employee may be asked to perform other duties as assigned by management.

Acknowledgment :

I have read and understood the job description for the above-mentioned position and agree to perform the responsibilities and duties as outlined. I understand that my role may evolve as needed to support the organization's goals.

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