Pro Dealer Channel Marketing Manager

Pro Dealer Channel Marketing Manager

Oldcastle APG, a leading provider of outdoor living solutions in North America, is seeking a Channel Marketing Manager to oversee our Pro Dealer Channel go-to-market strategy for our entire portfolio of brands.

In this role, you will be charged with connecting insights and opportunities generated by our Brand Marketing team to build results-driven programs that generate revenue, support sales teams and grow our customers into loyal partners.

The ideal candidate for the Channel Marketing team is an accomplished marketing leader with a high degree of connection to and understanding of the sales process. Though experience in the building products space is not required, the ability to operate cross-functionally, identify key strategic priorities and balance competing priorities from sales, marketing, product and leadership will be crucial for success.

To achieve those goals, the Channel Marketing Manager's responsibilities will include :

• Strategic Planning & Initiative Development

Own strategic account planning for the Pro Dealer vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.

Develop expertise in the Pro Dealer channel to ensure customers are kept at the center of how APG brands are positioned, merchandised and sold.

Develop a deep integration with Pro Dealer leadership to understand and achieve sales goals for multiple APG brands simultaneously.

Partner with Brand Marketing to ensure their strategies align with overall Pro channel strategy including helping to refine messaging, positioning, branding, merchandising, online presence, customer experience and more.

Develop comprehensive measurement tools to evaluate program / promotional effectiveness and recommend changes and improvements as required.

This is a onsite role in Atlanta, GA.

Job Requirements

What CRH Offers You

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer. EOE / Vet / Disability CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.