Senior Marketing Agency Manager- Paid Media Planning and Strategy

Senior Marketing Agency Manager

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus : serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

The Senior Marketing Agency Manager is responsible for leading external agencies to create and execute marketing strategies and campaigns that deliver measurable outcomes for the firm, prospects, clients, and branches. This role requires strong business acumen to connect home office and branch marketing programs with business segment, Market Management, and Practice Management objectives. A key focus of this role is overseeing agency-led initiatives across paid media channels, ensuring they are strategically aligned with business goals and optimized for performance. The Senior Marketing Agency Manager ensures agency deliverables drive impactful, multi-channel marketing initiatives that support growth and enhance the prospect, client and branch experience.

What you'll do...

• Accountable for millions of dollars of firm budget, partner with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work and performance results, focused on business objectives, within established timelines and budgets.
• Lead the development and execution across paid media channels (includes linear TV, YouTube, Online Video, CTV, Digital Audio, Paid Social, Programmatic, Paid Search, Custom Sponsorships), ensuring they are audience-targeted, data-informed, and integrated with broader marketing efforts. Collaborate with agencies to refine segmentation, personalization, and creative strategies that drive engagement and conversion.
• Synthesize high complex data and insights from different sources to develop strategic conclusions and deeply understand key audiences.
• Ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders.
• Oversee development and execution of multi-channel marketing campaigns targeted to key audiences that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Partner with analytics teams to measure the effectiveness of paid media marketing campaigns, leveraging A / B and multivariate testing, predictive analytics, and campaign optimization. Use external and internal insights to refine strategies and continuously improve ROI.
• Build strong relationships with internal stakeholders to ensure alignment on Marketing and Branch objectives. Influence cross-functional teams to support the successful execution of EBM priority workstreams.
• Leverage external agency expertise to ensure innovation and delivery of best-in-class marketing across paid media channels, with an eye toward future capabilities and changes in the media landscape.
• Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies. Apply insights to enhance marketing strategies and maintain a competitive edge.
• Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance and client experience.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts : health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program.

Hiring Minimum : $99200 Hiring Maximum : $168900

Skills / Requirements

What you'll need...

Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday. Current INTERNAL home-based associates : While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.

About Us

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose : We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.