Digital Marketing Specialist (Westborough)

Company Overview :

Miach Orthopaedics, Inc., a commercial stage, privately held company located in Westborough, Massachusetts, is dedicated to developing bio-engineered surgical implants for connective tissue restoration. The companys initial focus is on ACL injuries. The company introduced the BEAR

(Bridge Enhanced ACL Restoration) Implant for commercial use in October 2021. The BEAR Implant, pioneered by Martha Murray, M.D., at the Boston Childrens Hospital Department of Orthopaedic Surgery, is the first technology to clinically demonstrate that it helps regenerate a patients own ACL tissue. The current standard of care for treating ACL ruptures is reconstruction, which replaces the native ACL with a graft harvested from the patient or from a deceased donor.

Position Overview :

Reporting to the Senior Director of Marketing, the Digital Marketing Specialist will own paid media strategy and execution across Google, Meta, LinkedIn, YouTube, and Reddit. The ideal candidate is equal parts strategist and operatorable to design, execute, and continuously optimize multi-channel campaigns that drive awareness, engagement, and qualified leads. This is a remote role located the Greater Boston area.

Duties / Responsibilities :

Plan and execute multi-channel digital campaigns to support the BEAR Implant

Guide and monitor digital campaigns to drive qualified traffic to site

Analyze results and conduct performance analysis, proactively adjusting campaigns to optimize spend

Manage digital advertising budget and use performance analysis to make budget allocation decisions

Oversee surgeon and physical therapist locator, ensuring accuracy and compliance

Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively

Work in conjunction with outside agencies to develop content for dedicated campaigns

Requirements :

Proven experience running ads for various digital marketing channels such as Google Ads (PPC and Display), YouTube, Meta, and LinkedIn

Strong grasp of reporting and analytical tools (e.g. Google Analytics) to drive meaningful learning and strategy

Understanding of marketing automation and e-mail platforms

Experience in digital advertising and demand generation activities

Ability to repurpose content for various digital channels including the website, email campaigns, landing pages, and paid ads

Adept at understanding how to leverage data to create meaningful insights

A thorough understanding of personas, customer journey maps, and marketing segmentation

Wordpress experience is a plus

Comfortable working in a fast-paced, start-up environment

Ability to work remotely

Ability to work at a computer for extended periods of time

Work-related travel

Education / Experience :

Bachelors Degree in Marketing, Advertising, Communications or related field

3-5 years related work experience

Experience in medical device industry a plus