Partner Marketing Manager

Marketing Strategy Manager

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

In this role, you will develop a deep understanding of RA GTM programs, industries and strategic account plans working directly with sales to develop and deliver programs that engage partners to align strategies and amplify marketing activation via partners to drive awareness, engagement and demand to increase market share. You will be responsible for marketing plans to recruit and maintain partners active in our ecosystem. You will be driving the execution of marketing campaigns via partners. You will act as the primary marketing contact for SI / EPC and the internal sales team participating in regular team calls, in-person meetings and planning sessions. You will report to the Marketing Director and have a hybrid schedule working in Chelmsford, MA.

Your Responsibilities :

• Define marketing strategy and annual plans for SI / EPCs.
• Drive engagements with the Partner team to recruit and activate SI / EPC partners.
• In collaboration with global content and activation teams implement via partners awareness and demand journeys that drive engagement at each stage of the buyer's journey.
• Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for SI / EPC (1 : few and scale).
• Work with partners to leverage funding and programs that accelerate pipeline generation and revenue growth. Key metrics are Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL), content usage, engagements, campaign activation.
• Track and share results with sales regularly and use data-driven insights to implement improvements that drive performance.
• Integrate product marketing launches into the partner marketing plans as appropriate.
• Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share with partners.
• Create programs that helps us scale marketing execution via partners.
• Drive engagements with higher executive level CXO and VPs to increase relevance and demand.

The Essentials - You Will Have :

The Preferred - You Might Also Have :

What We Offer :

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.