Principal Product Marketing Manager

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute. You'll make things happen-fast.

ZoomInfo is seeking a Tastemaker to drive our Product Marketing into its next stage - someone at the pulse of GTM, Growth, and AI with the entrepreneurial drive to push the boundaries of our nascent AI-driven marketing engine .

You're not just a marketer. You're a cultural connector who intuitively understands where markets are going, why products like Attio or Clay emerge, and how they gain traction. You live in the details while keeping your eyes on the big picture, blending the magic of art and science to craft narratives that cut through noise and move markets. You are equally at home operating 0→1 and 1→10, thriving in an environment where we're "building the plane mid-flight" as we reinvent the future of product marketing on a global scale.

Your taste, instincts, and storytelling will guide how we build and evolve the AI engine that drives our product marketing. You will be the #1 storyteller, supported by an AI engine that can scale your vision, creating the 1 piece of content out of 100 that drives 80% of our impact.

What You'll Do

• Market and Competitor Analysis : Conduct deep market research and competitive analysis to stay ahead of trends, understanding not just what is happening in the market, but why and how momentum builds for breakout products.
• Product Positioning & Messaging : Develop globally resonant, AI-enhanced positioning and storytelling that differentiates ZoomInfo and sparks adoption across audiences.
• GTM Strategy : Plan and execute global GTM strategies for launches and updates, using AI-driven insights to optimize reach, resonance, and results.
• Content Leadership : Identify and create high-impact content that blends creativity and analytics, knowing that one exceptional asset can outperform hundreds of average ones.
• Growth & Retention : Partner with growth, sales, and product teams to design acquisition, engagement, and retention strategies fueled by product-led growth and AI personalization.
• AI-Driven Feedback Loops : Build continuous feedback systems between users, product, and marketing - leveraging AI to uncover patterns and inform product and GTM evolution.
• Sales Enablement : Equip the sales team with high-impact, AI-powered tools and narratives that sharpen pitches and close deals faster.
• Performance Optimization : Apply a test-and-learn approach, using A / B testing and funnel optimization to turn insights into measurable impact.

What You Bring

#LI-PS1 #LI-hybrid #LI-remote

Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and / or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$136,500-$214,500 USD

About us :

ZoomInfo (NASDAQ : GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.