Director, Pricing

Director, Pricing

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

We're looking for a strategic and analytical Director of Pricing to shape our company's pricing strategy across both Retail and Wholesale channels. This role is critical to driving growth, optimizing margins, and maintaining a competitive edge in the fast-paced cannabis industry.

As the Director of Pricing, you'll develop and execute pricing frameworks that balance unit growth, customer traffic, and profitabilitywhile accounting for regional market dynamics and consumer behavior. You'll lead a team of two analysts and partner closely with Retail, Wholesale, Finance, Marketing, and Operations to deliver measurable business results.

What You'll Do :

• Lead development and execution of enterprise-wide pricing strategies.
• Design regionally tailored pricing models that reflect competition, regulations, and customer trends.
• Collaborate with Finance to align pricing with budgets, gross margin goals, and growth plans.
• Partner with Marketing and Merchandising on promotions, loyalty programs, and discounting strategies.
• Build tools and dashboards for agile pricing decisions and performance tracking.
• Conduct market scans and competitive analyses to guide pricing recommendations.
• Provide insights on price-volume trade-offs to influence business decisions.
• Manage and develop two pricing analysts to drive excellence and professional growth.
• Travel as needed to gather field insights and validate execution.

What You'll Bring :

Even Better If :

Connecticut Hiring Range $145,000 - $162,000 USD

What We Offer :

Benefits vary by state, role type, and eligibility.