Product Marketing Manager
Ludi IncUS15 days ago
Job type
- Full-time
- Quick Apply
Job descriptionCreate and deliver sales and client communication tools, including messaging, training, and other content (FAQs, presentations, webinars, etc.), that support internal product knowledge and long-term customer success. Track and audit development of product-related collateral for sales and client support, ensuring all materials are up-to-date as the product evolves. Ensure consistent, brand-alignment communication across all channels. Research customers, competitors, and healthcare industry trends. Translate insights into product positioning, messaging, and roadmap inputs. Define and track KPIs for product launches and campaigns, iterating for improvements. Partner with Product, Engineering, Sales, and Client Services to align deliverables with business outcomes. Contribute to building various end-user community resources to foster product engagement, knowledge, and advocacy. Education, Experience & Skills : Bachelor’s degree in marketing, business, communications, or related field 5-7 years of product marketing experience, ideally in B2B SaaS or healthcare technology Proven success in go-to-market launches and campaigns. Strong storytelling and messaging skills, with the ability to simplify complex ideas. Analytical mindset with experience using data to measure impact and inform strategy. Proficiency with sales tools / CRM (e.g., HubSpot) and in-app messaging tools. Excellent collaboration, communication, and organizational skills. Familiarity with EHRs, compensation platforms, or related healthcare technology is a plus. PMP certification is a plus, but not required. The position is a full-time remote position, but the candidate MUST reside in the United States. Powered by JazzHR
The Product Marketing Manager will play a critical role in shaping how we bring our solutions to market, tell our story, and support our clients. Reporting to the VP of Marketing, this role will own go-to-market planning and execution, translate market and customer insights into compelling positioning and messaging, and drive cross-functional alignment. This position will be a key liaison between Marketing, Sales, Client Services, and Product, ensuring teams are equipped for success and customers realize the full value of Ludi’s DocTime® platform.
Key Responsibilities :
- Go-to-Market Strategy & Execution : Plan and execute product launches, campaigns, and GTM strategies to drive awareness, adoption, and growth. Align GTM cadence with product release schedules and business goals.
Sales Enablement & Client Support :
Feedback & Metrics :
Cross-Functional Collaboration :
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