Marketing Program Manager

BirchStreet Systems, an enterprise SaaS company, is seeking a Marketing Programs Manager to develop, execute, and optimize integrated marketing c ampaigns that generate demand, build pipeline , and nurture prospects across the buyer's journey. This person will work cross-functionally with sales, product marketing, and account management to create and deliver campaigns that resonate with BirchStreet's ICP .

Key Responsibilities

• Plan, manage, and execute integrated marketing campaigns across digital, social, events, and partner channels.
• Build and maintain a marketing calendar, aligning campaigns with product launches, events, and business priorities.
• Leverage tools such as Pardot, LinkedIn Ads, and ZoomInfo to d evelop campaign assets (emails, landing pages, ads).
• Collaborate across sales, product, and account management teams to ensure alignment on campaign messaging and goals
• Track and analyze campaign performance, providing insights and recommendations to improve results.
• Manage budgets, vendors, internal stakeholders, and timelines to ensure programs are delivered on time and on target.
• Support global and regional marketing initiatives with tailored programs as needed.

Qualifications