Senior Marketing Associate

Senior Product Marketer

Become a part of our caring community and help us put health first. Humana's Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana's senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The Primary Care Organization (PCO) is in the midst of significant growth. As a Senior Marketing Associate (internally known as a Senior Product Marketer) on the Local Acquisition Strategy team, you will be an important part of the Marketing team and vital to the success of the PCO. We're looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the CenterWell and Conviva brands supporting our Management Service Organization (MSO) business.

Reporting to a Lead on the Local Marketing Strategy team, this role is responsible for driving strategic planning with key business partners at the market level. You will ensure a comprehensive understanding and translation of business goals into actionable marketing strategies. Working closely with the Integrated Marketing team, you'll ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact.

Key Role Functions :

• Serve as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey
• Lead the development of market-level marketing strategies that align with PCO's overall objectives and drive patient acquisition
• Act as the marketing expert for PCO's market leadership team and collaborate closely with Integrated Marketing to align annual marketing plans
• Develop a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies
• Analyze performance data to identify opportunities, develop strategic recommendations and pitch solutions to senior leadershipincluding projected financial modeling
• Partner with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful

You'll Sweep Us Off Our Feet If You

Use your skills to make an impact

Required Qualifications :

Preferred Qualifications :

Additional Information :

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

Our Hiring Process :

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Scheduled Weekly Hours : 40

Pay Range : The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits : Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 11-19-2025