Performance Marketer Job at Wing Assistant in Indianapolis
MediabistroIndianapolis, IN, United States20 hours ago
Job type
- Full-time
Job descriptionOwn tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe ; use incrementality tests (geo / cellular holdouts where applicable). Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups. Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization. Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution). ~2x increase of Deals created from paid at flat or improved CAC. Quality lift : +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment. Scaled testing system : 4–8 meaningful experiments / month; winner rollout playbooks. Channel expansion : At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline. Own budgets, pacing, and bids; refine match types, negatives, and audience overlays. Build and refresh keyword portfolios , RSA assets, and custom intent / lookalike audiences. Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO. Maintain and improve conversion tracking (web & offline). Study and publish weekly reports with insights, actions, and expected impact . 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred). Deep expertise in Google Ads (Search / PMax) and Bing ; strong practitioner on Meta . Proven record of turning paid traffic into pipeline & revenue , not just MQLs. Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies). Hands-on with GTM / GA4 , offline conversion uploads, HubSpot / Salesforce (or similar). Data-driven mindset, results-oriented, and able to meet high expectations Strong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO. Excellent prioritization, communication, and ownership in a fast-moving environment. Experience with Taboola / Outbrain , MNTN / CTV , Reddit , and programmatic pilots. Basic SQL or BigQuery; script / Rule automation; budget pacing tools. Experience running incrementality / geo holdout tests . Deals created from paid & pipeline $ (primary) Blended CAC / CPA per Deal Lead→Deal and Deal→Won rates by channel / campaign Non-brand share of pipeline; Quality Score & CPL for top ad groups Testing velocity and % of tests that ship to 100% 30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan . 60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales. 90 days : Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.
Overview
About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team
Overview
Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .
What you’ll own
1) Paid Ad Platforms :
- Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
- Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
- Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- All other paid ads, including testing, optimization, and scaling.
2) Measurement & Optimization :
3) Creative & Landing Experiences
4) Lead Quality & Sales Sync
What success looks like (6–12 months)
Day-to-day responsibilities
Requirements
Nice to have
KPIs you’ll be measured on
Your first 30 / 60 / 90 days
Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
#J-18808-Ljbffr
Create a job alert for this search
Performance Marketer • Indianapolis, IN, United States
Related jobs
Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Wing Assistant is one of the world’s largest virtual talent companies.We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote.
Wing is scaling rapidly, and looking to buil...Show moreLast updated: 20 hours ago ElevenLabs is a research and product company defining the frontier of audio AI.Millions of people use our technology to read articles, voice over videos, and restore voices lost to disability.Leadi...Show moreLast updated: 20 hours ago What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide.
In 2022, airSlate reached a total valuation of $...Show moreLast updated: 20 hours ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Conduct ongoing keyword research.AI tools to speed up ideation and drafting.Update and improve existing content.Google rankings, engagement, and conversions.
People Also Ask, AI overviews, ChatGPT, ...Show moreLast updated: 20 hours ago LeafGuard is a well-established, successful and growing home improvement company.We are actively seeking an energetic, part-time Brand Ambassador to join our team.
If you are looking for a reliable ...Show moreLast updated: 22 days ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Pavago is dedicated to connecting top-tier remote talent with reputable companies.We are currently seeking a Performance Marketing Specialist to join our marketing team.
This role is ideal for a str...Show moreLast updated: 22 hours ago THEHAUSS is seeking a strategic, media-savvy, and highly creative.As an Independent Contractor, you’ll be responsible for crafting and executing a public relations strategy that communicates our vo...Show moreLast updated: 20 hours ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago The SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements.
This role specializes in one primary area of SEO (tec...Show moreLast updated: 20 hours ago Remote, with occasional on-site media events, United States, United States.Digital Marketer at Pacific Health Group.The Digital Marketer will be responsible for creating, implementing, and optimizi...Show moreLast updated: 22 hours ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago Earn at least $1605 driving with Uber when you complete your first 145 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...Show moreLast updated: 5 days ago
- Promoted
Flexible $ : Earn At Least $1605 For Your First 145 Trips, Guaranteed.
UberZionsville, IN, United StatesFull-time +1
- Promoted
Earn At Least $1605 For Your First 145 Trips, Guaranteed.
UberBargersville, IN, United StatesFull-time +1
- Promoted
Fast Pay - Earn at least $1605 in your first 145 trips, guaranteed.
UberBrownsburg, IN, United StatesFull-time +1
- New!
Performance Marketer Job at Medium in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- New!
Growth Marketer Job at ElevenLabs in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- New!
Growth Marketer Job at Promote Project in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- Promoted
Quick Earnings : Earn At Least $1605 For Your First 145 Trips, Guaranteed.
UberZionsville, IN, United StatesFull-time +1
- New!
Content Marketer Job at Optimonk in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
Event Marketer Job at Englert Inc in Indianapolis
MediabistroIndianapolis, IN, United StatesPart-time
- Promoted
Part-time gig : Earn at least $1605 in your first 145 trips.
UberMartinsville, IN, United StatesFull-time +1
- New!
Performance Marketer Job at Pavago in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- New!
PR Manager Job at Thehauss in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- Promoted
Drive with Uber : Earn at least $1605 when you complete 145 trips, guaranteed
UberWaldron, IN, United StatesFull-time +1
- New!
SEO Specialist Job at Market My Market in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- New!
Digital Marketer Job at Pacific Health Group in Indianapolis
MediabistroIndianapolis, IN, United StatesFull-time
- Promoted
Choose your schedule - Earn At Least $1605 For Your First 145 Trips, Guaranteed.
UberBargersville, IN, United StatesFull-time +1
- Promoted
Drive With Uber : Earn At Least $1605 For Your First 145 Trips, Guaranteed.
UberWaldron, IN, United StatesFull-time +1
- Promoted
Flexible schedule - Earn at least $1605 by driving 145 trips with Uber
UberKnightstown, IN, United StatesFull-time +1