Marketing Manager- Smart Infrastructure

Marketing Manager- Smart Infrastructure

Atlanta, GA, US, 30328

Oldcastle Infrastructure, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we're leading the industry with innovation and a safety-first mindset.

Job Summary

Responsible for developing and executing marketing strategies for digital, smart and smart-enabled products, software, apps and interfaces, ensuring that they are aligned with the market's needs, and supporting customer challenges. Working closely with product managers, commercial teams and other key stakeholders to define and communicate value propositions, positioning, messaging and competitive analysis, this role is critical for driving market adaptation, sales enablement, and market positioning. The ideal candidate will have a deep understanding of market, customer needs, and competitive analysis, and ideally will have experience of marketing SaaS, digital and / or subscription-based solutions.

Job Location

This position will be based out of our corporate office in Atlanta, GA.

Job Responsibilities

Marketing Strategy Develop and execute comprehensive marketing strategies, across all appropriate channels, including product positioning, messaging, and launch plans, that align with product and business goals.

Market Research & Analysis Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning.

Product Positioning & Messaging Define and articulate product value propositions, ensuring that they differentiate, and resonate with the target audience. Develop clear and compelling messaging that communicates the benefits and features of the product.

Sales Enablement Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards, to support the sales team in effectively communicating product value to customers.

Content Development Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that drives engagement throughout the funnel.

Product Launches Plan and execute product launches, including coordinating with cross-functional teams, developing launch timelines, and ensuring that all marketing and sales activities are aligned.

Customer Engagement- Gather feedback from customers, identify key pain points, and develop strategies to improve customer satisfaction and product adaption.

Performance & Tracking Monitor performance of product marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements.

Key Relationships

Product Marketing Managers

Marketing Ops team

CivilSense team

Product Managers

Commercial teams

IT and other technology related functions

Job Requirements

Degree in business, marketing or related field, or equivalent work experience in marketing

Minimum of 5+ years marketing experience; related sector experience (digital or software, engineering, infrastructure, industry sector) preferred but not required

Excellent understanding of marketing fundamentals

Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business

What CRH Offers You

Highly competitive base pay

Comprehensive medical, dental and disability benefits programs

Group retirement savings program

Health and wellness programs

An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE / Vet / Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.