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Senior Campaign Manager
Senior Campaign ManagerEightfold LLC • Santa Clara, CA, United States
Senior Campaign Manager

Senior Campaign Manager

Eightfold LLC • Santa Clara, CA, United States
1 day ago
Job type
  • Full-time
Job description

Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who the individuals are and the strength of their network, vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals as well as how jobs and career decisions are made. Eightfold offers the industry's first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their career.

To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems and being part of an amazing growth story - Eightfold is the place to be!

Eightfold is looking for a Senior Marketing Campaign Manager who will focus specifically on running campaigns to drive engagement in target accounts and creating pipeline for our sales and SDR teams in support of North America, Europe and other regions.

The Senior Marketing Campaign Manager will capture the attention of executives in the largest, most influential companies in the world. That takes a mix of creativity, clarity and chutzpah - something to cut through the noise in a very noisy world. Then we'll scale it through a blend of data-driven targeting, automation and personalization using best-of-breed technology to do it.

The Senior Marketing Campaign Manager will create and execute marketing campaigns. Deep experience and knowledge of creating integrated marketing campaigns (including channel-specific strategies and tactics), an eye for detail, and great organizational skills are essential. We'll experiment, fail fast, learn, then win together.

The ideal Senior Marketing Campaign Manager is innovative, motivated and should be both operational and strategic. You've done this before and want to drive impact at a fast growing company. You understand how to work cross-functionally to drive revenue and awareness. You're responsible, proactive and own the outcome. You're also a strong communicator and writer.

Responsibilities

  • Own end-to-end development and management of campaigns across different channels (e.g. SEM, SEO, display advertising, web, social media, email, chat bot, direct mail, etc.), including strategy, targeting, copy development, campaign setup, A / B testing, localization, and reporting.
  • Optimize prospecting and remarketing strategies across platforms like LinkedIn, Facebook, Twitter, Native Advertising and Google Display Network, managing performance to strict return on investment goals
  • Test and experiment aggressively to find winning tactics and strategies to grow your campaigns
  • Facilitate segmentation and / or account selection, target list development and ongoing target list maintenance in conjunction with sales and sales development leaders.
  • Work with Product Marketing to understand messaging and create campaign content
  • Ensure engaging and consistent brand messaging and design across channels
  • Coordinate with key stakeholders across the marketing team to ensure campaigns and projects are properly launched, executed and measured

Requirements

  • 5+ years experience in a marketing or agency role
  • Strong understanding of B2B marketing, demand generation, and marketing programs
  • Ability to come up with creative ideas to capture the attention of different audiences
  • Ability to clearly communicate results, key takeaways and areas of opportunities
  • A bias toward execution with a demonstrated ability to grow pipeline at the Enterprise level
  • Experience in Account Based Marketing and driving results in target accounts
  • Excellent writing skills including creating copy that can drive results
  • Ability to solve problems, prioritize tasks, and manage time effectively
  • Previous budget management responsibility and ownership
  • Hands on expertise with Google Adwords, LinkedIn and Facebook platforms
  • Power-user of tools such as Marketo, Salesforce and others.
  • We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.

    Hybrid Work @ Eightfold : We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting February 1, 2024, employees residing near Santa Clara, California, or our Bangalore and Noida offices in India will return to the office twice a week.

    Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

    Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.

  • The base salary range below is provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for bonuses and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, and experience. Zones are determined by location.
  • Zone A : Base Salary Range : $131,000 - $210,000

    Zone B : Base Salary Range : $105,00 - $168,000

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    Campaign Manager • Santa Clara, CA, United States