Marketing Manager

Marketing Manager

Follow your passion all the way to paradise at TradeWinds Resort, a consistently rated Tampa Bay Times Top Workplace! TradeWinds features two destination resorts just 200 flip flops from one another along the gorgeous Gulf Coast on St. Pete Beach.

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.

Responsibilities

• Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
• Organize special events that will generate great press and PR.
• Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
• Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
• Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
• Monitor in hotel Marketing and Brand Standards to ensure compliance.
• Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures / modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
• Support website blogs and manage the content strategy in conjunction with the Director of Revenue.
• Develop relevant promotions and packages as a result of PR and other marketing initiatives.
• Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.
• Assist with the development of marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
• Manage on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
• Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management.
• Create monthly reports to track the success of campaigns.
• Create all branded presentation documents, ensuring they are in the appropriate brand format.

Qualifications