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Senior Product Marketing Manager
Senior Product Marketing ManagerDNSFilter • Tampa, FL, US
Senior Product Marketing Manager

Senior Product Marketing Manager

DNSFilter • Tampa, FL, US
28 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

DNSFilter is revolutionizing network security by providing fast, accurate, and reliable threat protection and content filtering. We're a rapidly growing company dedicated to creating a safer internet for businesses and organizations worldwide. Leveraging AI-driven threat intelligence, DNSFilter empowers our customers to proactively block threats before they impact their networks. We foster a collaborative, innovative, and results-oriented culture where every team member contributes to our mission of making the internet safer.

As we continue our product-fueled growth by adding new features and broadening our solution to meet the needs of the global market, it's clear there's a missing piece. That's where you come in!

We are looking for a Senior Product Marketing Manager to help us develop, market, and sell our offerings! This will entail both managing strategic go-to-market projects and actively working on day-to-day enablement tactics. In this role, you will live at the intersection of many functional areas, including product, sales, and demand generation. You will be part of the DNSFilter marketing team and have a significant amount of ownership over your work while working closely with key stakeholders, including executives . This is a great opportunity to create and market mission-critical cybersecurity applications!

Eligible candidates have and can work successfully in a fast-paced, hyper-growth SaaS start-up and are open to candidates in the United States or Canada who can work mostly ET hours.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion, is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions!

At DNSFilter You Will :

  • Deeply understand the capabilities and differentiators of DNSFilter
  • Enable sales teams with associated tools and training, developing internal and external collateral, and educating teams on our key differentiators and how to use collateral, including sales training and battlecards
  • Ownership of DNSFilter's market view through first-hand experience, primary and secondary research, competitive intelligence, customer conversations, and sales feedback
  • Analyze competitive offerings and market landscape to help determine our product messaging, product direction, product packaging, and pricing strategies
  • Work in close tandem with product management to develop our long-term cybersecurity roadmap
  • Own the updating and development of product positioning, messaging, and buyer personas
  • Create a steady stream of high-quality product content in support of demand generation, earned media, and sales enablement efforts, including ownership of our product-related sales site pages
  • Own the product components of the website, including the buyer's journey
  • Participate in the development of marketing plans with the broader marketing team , including ownership of the quarterly product marketing calendar
  • Work cross-functionally to assess the effectiveness of our collateral and the marketing programs that support your products on an ongoing basis, and suggest and implement changes
  • Entirely own our quarterly product webinar strategy and work with the product team closely to develop content for the webinar
  • Be the liaison between the marketing team and product team, working closely with product management on product & feature release strategies
  • Drive and make recommendations around Analyst Relations strategy, working with the PR team for support
  • Travel : ~10-20% of the time for team meetups, partner and customer visits, and industry events; you will be expected to attend major annual conferences

Qualifications :

  • 5+ years of experience as a Product Marketing Manager in SaaS
  • 2+ years of experience as a Product Marketing Manager in Cybersecurity SaaS with deep cybersecurity domain and systems comprehension
  • Strong experience as a self-starter who thrives in a fast-paced environment where self-initiated work is extremely critical and highly valued
  • Successfully built and executed go-to-market product launches
  • Successfully and eagerly worked cross-functionally to hit deadlines and overcome any obstacles
  • Strong hands-on experience with product-led-growth SaaS business models in a very fast-paced start-up and / or scale-up environment
  • Strong experience independently digging deep into several data resources to find gaps in messaging, collateral, and GTM strategies as a whole
  • Very high comfort level and genuine excitement to speak directly with customers to ask probing questions, documenting findings, and present both on camera and in person
  • Outstanding communication, people, and project management skills to interact with colleagues across the entire organization, all customers, and any third parties
  • Strong experience using project management tools like Asana
  • Experience using Slack (or similar internal messaging tool)
  • Can work in a mostly EST environment
  • Experience working in remote or hybrid environments
  • Bonus points for :

  • Experience as a Product Manager in SaaS
  • Bachelor's degree in engineering, business, marketing, or a related field
  • We Offer :

  • Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair. You help us grow, and we will help you grow.
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Paid company-wide week off at the end of each year
  • Flexible Vacation Policy
  • Awesome company swag
  • Full medical, dental, and vision benefits for US, UK, and Canada-based employees
  • Full short-term disability and life benefits; available long-term disability
  • Retirement savings account options with vested company matching for qualifying employees
  • In-person annual gatherings. Last time we all spent a week on a beach in Cancun!
  • DNSFilter is a pay-for-performance organization, which means there is an opportunity to advance your compensation based on performance over time. The hiring base pay is dependent on several factors, including level, function, training, transferable skills, work experience, business needs, and geographic location. As a hybrid company, our compensation reflects the cost of labor across several U.S. and global geographic markets. We pay differently based on those defined markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process.

    DNSFilter participates in the E-Verify program.

    At DNSFilter, we utilize sophisticated software and tools to identify and eliminate Deepfake candidates. This approach helps us maintain the integrity of our hiring process, ensuring that we select the most qualified and genuine individuals to join our team.

    U.S. hiring salary range

    $145,000—$165,000 USD

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    Senior Product Marketing Manager • Tampa, FL, US

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