Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

Build and optimize personalized customer journeys for various lifecycle stages

Operate HubSpot hands-on, managing segmentation, templating, and delivery governance

Define and measure lifecycle stages and triggers while reporting on key performance metrics

Required Qualifications

7+ years of experience in lifecycle or CRM marketing with a focus on revenue outcomes

Expert-level experience with HubSpot or similar ESP, including complex segmentation

Strong analytics skills with proficiency in Amplitude and Looker

Experience collaborating with data teams for email personalization and audience sync

Familiarity with HTML, CSS, and dynamic email rendering