Medicine Journal is hiring : Marketing Director in Chattanooga

Job Summary :

Erlanger's internal marketing team functions with the integrated structure and performance standards of a modern marketing firm embedded within a hospital system. The team operates with strategic precision, creative responsiveness, and cross-functional discipline. The Marketing Director plays a central leadership role within this environment-collaborating closely with peers across Communications, Creative, and Digital & Web Strategy to deliver campaigns that support enterprise growth, clinical service line visibility, and patient engagement.

The Marketing Director also operates within a broader leadership cohort that includes the Community Relations Director and Development Director-roles focused on community outreach and philanthropic advancement. Director-level positions lead distinct teams, and they are expected to function as a cohesive leadership team, working collaboratively to advance Erlanger's mission, brand, and strategic objectives.

This servant leader is accountable for the growth and development of team members. This comes in the form of regular coaching, the gift of feedback, career path planning, performance reviews and overall professional development.

Key Job Responsibilities :

Strategic Leadership

• Develop, manage, and continuously refine Erlanger's service line marketing framework in collaboration with enterprise leadership and peer directors.
• Translate organizational goals into actionable marketing strategies that are measurable, targeted, and aligned with business objectives.
• Serve as the senior liaison between marketing and clinical / operational service line leaders.

Team Management & Development

Cross-Functional Collaboration

and ensure message alignment across channels.

External Partner Collaboration & Vendor Stewardship

Campaign Oversight & Execution

System Engagement & Stakeholder Collaboration

Measurement, Reporting & Optimization

Education : Required :

Bachelor's degree in Marketing, Communications, Business, or related field

Preferred : Masters degree

Experience : Required :

Position Requirement(s) : License / Certification / Registration :

Required :

N / A

Preferred : Masters degree

The Marketing Director leads Erlanger's service line marketing strategy and operations. Responsible for managing a team of Marketing Strategists and Specialists, the Director translates system priorities into high-impact, insight-driven marketing initiatives that drive patient experience, referral development, and clinical service line growth.

This individual is both a strategic architect and an operational leader-ensuring campaign planning is sound, execution is flawless, and internal relationships are collaborative and efficient.

The Marketing Director is expected to work laterally with peer Directors in Communications, Creative, and Digital / Web to maintain seamless integration across marketing functions and uphold a shared commitment to excellence.