Director of Paid Media

Job Description

Job Description

About Rugiet Health : Rugiet Health is a fast-growing, direct-to-consumer telemedicine company revolutionizing men's and women's health. We are committed to democratizing access to best-in-class compounded medications through a bespoke digital experience, combining luxury service with clinical excellence. We are a disruptive force in the US healthcare market, constantly innovating to provide personalized solutions for a healthier, more fulfilling life.

The Opportunity : We are seeking a highly strategic, data-driven, and results-oriented Director of Paid Media to lead and scale our paid acquisition efforts. In this critical leadership role, you will be responsible for developing, executing, and optimizing comprehensive paid media strategies across all channels to drive customer acquisition, revenue growth, and achieve ambitious ROI targets. You will lead a growing team, manage substantial budgets, and be a key contributor to Rugiet Health's rapid expansion.

If you are a seasoned paid media leader with a proven track record of scaling direct-to-consumer businesses, thrive on data-driven decision-making, and are passionate about disrupting the healthcare industry, we encourage you to apply.

What You'll Do :

• Paid Media Strategy & Vision : Develop and own the overarching paid media strategy for Rugiet Health, identifying new opportunities, channels, and tactics to efficiently acquire high-quality customers at scale.
• Budget Management & Forecasting : Manage and optimize a significant paid media budget, accurately forecasting performance, and allocating spend across channels to maximize ROI and achieve aggressive growth targets.
• Channel Ownership & Optimization : Oversee the strategy, execution, and optimization of all paid media channels, including but not limited to :
• Paid Social : Meta (Facebook / Instagram), TikTok, Pinterest, etc.
• Paid Search : Google Ads (Search, Shopping, Performance Max), Bing Ads.
• Display & Programmatic : Google Display Network, demand-side platforms (DSPs).
• Native Advertising : Taboola, Outbrain, etc.
• Emerging Channels : Explore and test new platforms and strategies to identify scalable opportunities.
• Team Leadership & Development : Recruit, mentor, and lead a high-performing team of paid media specialists, fostering a culture of continuous learning, experimentation, and accountability.
• Data Analysis & Reporting : Establish robust reporting frameworks, analyze complex performance data to extract actionable insights, and communicate results, trends, and strategic recommendations to executive leadership.
• A / B Testing & Experimentation : Champion a rigorous testing methodology across all channels, continuously optimizing ad copy, creative, landing pages, bidding strategies, and audience targeting to improve performance.
• Cross-Functional Collaboration : Partner closely with Creative, Product, Growth, Analytics, and Clinical teams to ensure a cohesive and optimized customer journey, from ad click to conversion and beyond.
• Landing Page Optimization : Collaborate with Product and Design teams to ensure landing page experiences are optimized for conversion from paid traffic.
• Attribution & Measurement : Work with the analytics team to refine attribution models and ensure accurate measurement of paid media effectiveness across the funnel.
• Competitive Intelligence : Monitor competitor paid media activities, identify market trends, and adapt strategies to maintain a competitive edge.
• Compliance : Ensure all paid media campaigns adhere to relevant advertising guidelines and healthcare regulations (e.g., HIPAA, FDA, FTC).

What You Bring :

Bonus Points If You Have :

Why Join Rugiet Health?

To Apply : If you are a strategic and results-driven paid media leader ready to take on a high-impact role at a revolutionary healthcare company, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this position.