De Novo Marketing Specialist

Company Description Alliance Animal Health is a fast-growing, private equity backed Veterinarian Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind : Passion, Engagement, Trust and Service.    We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today's veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique.  Because at the end of the day, our central support team exists to serve our practices. So, if you're excited about using your talents to make an impact on the health and wellness of pets - we'd love to talk with you!  Job Description The De Novo Marketing Specialist plays a critical role in the successful launch and early growth of new PriorityPet Urgent Care locations. This position leads the execution of marketing initiatives for all new De Novo locations, bringing the integrated marketing plans to life from pre-opening through post-launch. This role is essential in building local brand awareness, ensuring consistent brand execution, and driving measurable marketing performance in the first several months of new practice openings.   The ideal candidate is a hands-on marketer with strong project management skills, a sharp attention for detail, and a passion for building community awareness around new brands and services.  Key Responsibilities  Execute launch marketing plans for new De Novo locations, including website builds, paid media campaigns, and print and digital asset creation.  Social media strategy to drive local awareness for PriorityPet Urgent Care (PPUC); manage and execute ongoing content calendars for each location in partnership with the ER / UC Regional Marketing Manager.  Develop and maintain De Novo marketing playbooks, including grassroots marketing tactics, social media guidelines, and launch best practices.  Partner with the Practice to complete pre-opening marketing-related tasks   Coordinate pre-opening photo and video shoots, ensuring assets align with brand standards and support marketing needs.  Support community engagement through planning and executing local events, sponsorships, and outreach activities.  Establish the digital footprint for new locations, including setup of social media accounts, Google My Business profiles, Nextdoor listings, CallRail tracking, domains, and email configurations (in collaboration with IT).  Manage paid media execution and creative versioning to drive local traffic and conversions for Priority Pet Urgent Care.  Oversee signage and exterior graphics, ensuring consistency with brand identity and timely installation for openings.  Support planning and execution of Open House, partnering closely with Project Manager to ensure deliver a high-impact event that drives local awareness and community engagement.   Qualifications 2-4 years of experience in marketing, preferably in multi-location healthcare or retail environments.  Experience executing integrated marketing campaigns across digital, social, traditional and grassroots channels.  Strong organizational and project management skills, with the ability to manage multiple launches simultaneously.  Excellent communication and collaboration skills; comfortable working cross-functionally with creative, operations, and IT teams.  Familiarity with marketing tools and platforms, such as Meta Business Suite, Google Ads, Google My Business, CallRail, and Canva / Adobe Creative Suite.  Additional Information Why Join Us  At Alliance Animal Health, you'll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. You'll join a collaborative marketing team dedicated to delivering impactful, community-driven campaigns that make a difference for pets and their families.  Compensation : $75,000 - $85,000 + bonus potential   WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER. Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin Employment Type : Full Time