Vice President of Marketing, Lead Generation Strategy

Vice President of Marketing, Lead Generation Strategy

About the Company

A renowned home renovation company with a stellar reputation in the Architecture & Planning industry.

Role Overview

The Company is on the lookout for a dynamic Vice President of Marketing with a strong focus on lead generation. This key leadership role requires someone with a demonstrated history of success in crafting and executing comprehensive marketing strategies that drive results.

Key Responsibilities :

• Lead the marketing department, overseeing brand management, digital marketing, and traditional advertising.
• Generate high-quality leads through innovative tactics such as strategic planning, corporate communications, public relations, market research, and direct marketing.
• Manage and mentor the marketing team, fostering a culture of creativity and performance.
• Develop and maintain strong vendor relationships, ensuring alignment with corporate objectives.
• Create in-depth performance reports to evaluate marketing effectiveness and adjust strategies as needed.
• Involve actively in sales and marketing goals to guarantee targets are consistently achieved.
• Manage the marketing budget and devise segment-specific strategies to optimize resource allocation.
• Drive the creative strategy for all marketing materials, ensuring brand consistency and impact.

Qualifications :

Travel Requirement : Less than 10%

Functions : Marketing