Manager, Campaign Insights

Campaign Insights Manager

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Advertising & Partnerships Insights & Measurement team is seeking a Manager to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including : How did advertising with NBCU deliver on KPIs and help solve the client's business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns? The Manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events (e.g., BravoCon, Thanksgiving Day Parade and sports properties like NFL Sunday Night Football, NBA & FIFA World Cup). This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies.

Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and :

• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Support supervisor and the broader Impact team on key Sales priorities and initiatives
• Manage, train, and motivate onboarding analysts
• Collaborate across NBCU Insights & Measurement team to complete measurement projects and answer measurement questions from internal and / or external stakeholders

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