The receptionist at a dealership serves as the first point of contact for customers, whether in person or over the phone. This role is responsible for creating a welcoming atmosphere, managing front desk operations, directing inquiries to the right departments, and performing basic administrative tasks.
Greet all customers and visitors in a friendly, professional manner
Answer customer inquiries or direct them to the appropriate department (sales, service, parts, finance, etc.)
Ensure the waiting area and reception space is clean, organized, and welcoming
Offer refreshments or assistance while customers wait
Answer and route incoming phone calls using a multi-line system
Take detailed messages when necessary and deliver them promptly
Schedule appointments or follow-ups for the sales or service team
Maintain front desk operations, including handling mail and deliveries
Assist with data entry, filing, and updating customer records
Prepare basic documentation (e.g., customer welcome packets, appointment reminders)
Manage showroom and service appointment calendars
Use dealership management software (e.g., CDK, Reynolds & Reynolds) to look up or enter information
Keep logs of customer visits, phone inquiries, and showroom traffic if needed
Communicate effectively with salespeople, service advisors, and managers to ensure smooth customer flow
Support event coordination or promotional materials when required (e.g., sales events, test drives)
Strong verbal and written communication skills
Professional appearance and demeanor
Ability to multitask in a fast-paced environment
Basic computer literacy (MS Office, email, DMS software)
Organizational and time-management skills
Previous receptionist or customer-facing experience (preferred)
Receptionist • Milpitas, CA, United States