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Manager, Social Media

Manager, Social Media

Children's Health System of TexasDallas, TX, US
5 days ago
Job type
  • Full-time
Job description

Manager, Social Media

The Manager of social media is responsible for developing and executing social media strategies that enhance the visibility of Children's Health and drive engagement with key audiences. This role is responsible for shaping our brand and reputation narrative through social media content and requires a blend of creativity, strategic thinking, and a deep understanding of social media trends and analytics. This position works collaboratively with system stakeholders, including clinical and market programs, the Foundation, and senior leaders to align social media strategy with business objectives in support of integrated marketing communications plans. This position also plays an active role in responding to emerging crises and issues on social channels in collaboration with marketing and communications counterparts.

Responsibilities :

  • Team Leadership :
  • Leads and develops a team of social media strategists. Cultivates a culture of continuous learning and improvement, offering constructive feedback and coaching to ensure consistency and performance across social channels. Manages relationships with social agency partners and provides strategic input to senior leadership on social media plans.
  • Social Media Strategy and Management :
  • Develops and executes social media strategies to enhance brand awareness, engagement and loyalty. Manages daily operations of Children's Health social media platforms, monitoring for trends and maintaining productive relationships across the system to uncover content that will help tell the Children's Health story.
  • Performance Optimization :
  • Utilizes data-driven insights to measure and analyze content performance across social channels, making recommendations for continuous improvement. Monitors industry trends, audience behaviors and competitor activities to identify opportunities and potential risks, adapting strategies accordingly.
  • Alignment of Social Strategy with Integrated Storytelling Approach :
  • Works closely with cross-functional storytelling group to ensure alignment and consistency of messaging across all marketing and communication channels. Collaborates with internal team members to synchronize content efforts and optimize reach and impact.

Success Factors / Competencies :

  • Strategic thinking : able to analyze business needs, audience insights, and external trends to develop social media strategies that achieve collective goals.
  • Learning agility : demonstrates the capability and willingness to rapidly learn and adapt in new situations and quickly assimilate new information to perform effectively in different contexts.
  • Relationship building : ability to establish effective relationships with internal partners and represent the needs of our audiences to collectively accomplish organizational goals.
  • Inspiring values-driven leadership : able to motivate, engage and empower other through vision, passion, and modeling our values, building a sense of purpose, belonging and commitment that drives team performance and results.
  • Aligns strategies and initiatives with the core mission and values of Children's Health, ensuring all actions support the overarching goals of the organization.

    • Work Experience :

  • At least 7 years professional experience (at least 5 years focused on social media strategy) required.
  • Proven track record of developing and implementing successful social media strategies that drove engagement and supported business growth required.
  • Demonstrated leadership skills with ability to develop high-performing teams required.
  • Healthcare or agency experience preferred.

    • Education :

  • Four-year Bachelor's degree or equivalent experience in Marketing, Digital Experience, Communications or a related field required.

    • A Place Where You Belong :

    We put our people first. We welcome, value, and respect the beliefs, identities and experiences of our patients and colleagues. We are committed to delivering culturally effective care, creating meaningful partnerships in the communities we serve, and equipping and developing our team members to make Children's Health a place where everyone can contribute. Holistic Benefits How We'll Care for You :

  • Employee portion of medical plan premiums are covered after 3 years.
  • 4%-10% employee savings plan match based on tenure.
  • Paid Parental Leave (up to 12 weeks).
  • Caregiver Leave.
  • Adoption and surrogacy reimbursement.

    • As an equal opportunity employer, Children's Health does not discriminate against employees or applicants because of race, color, religion, sex, gender identity and expression, sexual orientation, age, national origin, veteran or military status, disability, or genetic information or any other Federal or State legally-protected status or class. This applies to all aspects of the employer-employee relationship including but not limited to recruitment, hiring, promotion, transfer pay, training, discipline, workforce adjustments, termination, employee benefits, and any other employment-related activity.

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    Social Media Manager • Dallas, TX, US