Sr. Data Analyst (Atlanta)

Sr. Data Analyst

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Data Analyst. Where you'll be working : Knoxville or Atlanta. Relocation may be provided.

The Sr. Data Analyst will report directly to the Associate Director and VP, Analytics. You will be managing the planning, execution, evaluation, and effective communication of data-driven, digital results and insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

What You'll Be Doing :

Measurement Strategy :

• Developing (with team) and executing cross-channel media measurement and testing plans
• Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
• Developing (with team) and executing tagging strategy
• Ensuring appropriate analytics integration into agency production processes

Assessment and Analysis :

What You Bring :

3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus

Strong working knowledge of Tableau

Strong working knowledge of Marketing and Digital Marketing

Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)

In-depth experience with AdWords, Facebook Business Manager, DCM is a plus

SQL knowledge or experience with database administration a plus

Critical Success Factors and Key Personal Competencies :

Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.

You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel effect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Tombras Benefits :

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. Tombras is an E-Verify employer and participates in the E-Verify program.