Smartlead is hiring : SEO Executive in Richmond

Smartlead is a cutting-edge platform designed to transform cold email outreach into a reliable revenue engine. We help businesses elevate their outreach, effectively engage prospects, and drive significant revenue growth. As a bootstrapped and profitable startup, Smartlead, ranked in the top 4% of the world's fastest-growing SaaS companies, according to ChartMogul.

About the role :

️Purpose of the role- Objective :

The SEO strategy at Smartlead aims to increase organic visibility, drive high-quality traffic, and convert visitors into loyal users. Our mission is to enhance search engine rankings while aligning with our brand’s content goals.

Boost Search Rankings : Implement strategies to improve Smartlead’s SERP position for competitive and non-branded keywords.

Increase Organic Traffic : Drive traffic through optimized on-page, off-page, and technical SEO efforts.

Optimize Conversion Rates : Ensure search traffic leads to meaningful conversions by aligning with user intent and business objectives.

Establish Authority : Build Smartlead’s online authority through strategic content and backlink strategies.

️ What You’ll Do- Role and Responsibilities :

As an SEO Expert, your primary mission is to craft and execute strategies that maximize organic search performance and align with Smartlead’s growth goals. We’re looking for an analytical, detail-oriented, and adaptable SEO specialist who thrives in a dynamic startup environment.

Keyword Strategy : Conduct in-depth keyword research to identify high-value opportunities and craft effective strategies for content and campaigns.

Content Optimization : Collaborate with the content team to ensure all materials are SEO-friendly, using the latest tools and trends to guide improvements.

On-Page SEO : Optimize meta tags, headers, internal linking, image alt texts, and other elements to improve rankings and user experience.

Off-Page SEO : Develop link-building strategies, engage with high-authority websites, and ensure Smartlead has a strong backlink profile.

Technical SEO : Conduct regular audits, address crawl issues, enhance website speed, implement schema markup, and ensure a mobile-friendly experience.

Performance Analysis : Use tools like Google Analytics, Search Console, and Ahrefs to monitor performance, track KPIs, and make data-driven decisions.

Trend Monitoring : Stay updated with algorithm changes, industry best practices, and competitive strategies to maintain a leading edge.

Cross-functional collaboration : Work with developers, content creators, and marketing teams to implement cohesive SEO strategies.

Reporting & Insights : Generate regular reports on traffic, rankings, and ROI, presenting actionable insights to the leadership team.

What Success Looks Like- KPIs :

To measure success in this role, we focus on the following KPIs :

Traffic Growth : Increase in organic website traffic, primarily from the non-branded search terms.

Keyword Rankings : Improvement in SERP positions for target keywords.

Conversion Rates : Increase in purchases and sign-ups from organic sources.

Bounce Rate : Reduction in bounce rate and improvement in time spent on site.

Domain Authority : Enhanced authority through effective link-building strategies.

Technical Health : Maintenance of optimal technical SEO health as measured by audit scores.

You’ll Excel If You Have- Skills :

Must Have

Experience & Expertise : 2-4 years of experience in SEO, preferably within SaaS or technology-focused industries.

Technical Knowledge : Proficient in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Clarity, and Screaming Frog.

Content Understanding : Ability to collaborate with content teams to produce SEO-optimized materials.

Analytical Skills : Strong ability to analyze data and derive actionable insights to improve performance.

Communication : Clear articulation of SEO strategies, reports, and results to technical and non-technical stakeholders.

Adaptability & Growth Mindset : Open to feedback and committed to staying ahead of the SEO curve.

Good to Have

Experience in CRO : Understanding of how SEO aligns with conversion rate optimization.

Localization Expertise : Familiarity with international SEO strategies for expanding Smartlead’s global reach.

• Remote-first culture : Work from anywhere, as long as you get things done
• Zero fluff : High ownership, fast decisions, minimal bureaucracy
• People-first mindset : We care about performance and well-being
• Growth opportunities : As we scale, so do you

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