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Events Marketing Manager

Events Marketing Manager

TravelPerkChicago, IL, US
2 days ago
Job type
  • Full-time
Job description

Events Marketing Manager (NAM)

TravelPerk is one of the fastest-growing SaaS companies, redefining how businesses manage travel and spend. As we expand across North America, we're looking for an Events Marketing Manager (NAM) to drive field and event marketing strategy across the region, from flagship experiences to regional activations that fuel pipeline, deepen customer engagement, and elevate brand awareness.

Reporting to the Director of Marketing (NAM), you'll own the full lifecycle of events in North America, developing the regional strategy, managing execution, aligning with revenue goals, and delivering measurable business outcomes. This is a highly cross-functional role that partners closely with sales, marketing, partnerships, and operations to ensure every event drives brand growth and demand generation for 2026 and beyond. You will collaborate closely with our revenue and marketing leaders, the sales development teams, and marketers to deliver compelling events and programs that align with the company's goals.

What You'll Be Doing

  • Build and execute a North America events strategy aligned to regional pipeline goals, sales objectives, and market maturity. This includes large industry events, partner activations, customer roundtables, and field programs that connect with TravelPerk's target audiences.
  • Own the end-to-end event process, from strategic planning and budgeting to venue sourcing, logistics, contracts, on-site execution, and post-event analysis.
  • Align with regional sales and marketing leadership to define event objectives, ICP targeting, and ROI expectations across event tiers (flagship, regional, field).
  • Develop measurable KPIs and event scorecards that tie activities to influenced and sourced pipeline, SQL creation, and customer expansion.
  • Manage pre-event and post-event workflows including promotion, attendee engagement, and lead follow-up in collaboration with marketing operations and revenue operations.
  • Lead cross-functional coordination across content, design, partnerships, and enablement teams to ensure messaging consistency and activation excellence.
  • Drive innovation in event experiences, from hosted executive dinners to interactive brand activations, to differentiate TravelPerk in a competitive North American market.
  • Report on ROI and performance trends by event type, region, and audience to continually optimize spend and impact.
  • Stay ahead of event and field marketing trends in North America, identifying emerging opportunities for regional brand visibility and customer engagement.
  • Collaborate with global marketing and EMEA field teams to ensure alignment with TravelPerk's brand, messaging, and global event strategy while adapting for regional nuances.

What You'll Need to Succeed

  • 5+ years of experience in field and event marketing roles, ideally within B2B SaaS or tech industries, with direct responsibility for U.S. and / or Canada programs.
  • Proven success in building regional event programs tied to pipeline and revenue metrics.
  • Expertise in cross-functional collaboration with sales, marketing operations, and creative teams.
  • Strong project management and organizational skills, capable of managing multiple events simultaneously under tight deadlines.
  • Analytical and ROI-driven mindset with confidence in interpreting metrics, building dashboards, and presenting outcomes to senior leadership.
  • Excellent communication and stakeholder management skills with the ability to influence across teams and time zones.
  • Budget ownership experience, including forecasting, vendor negotiations, and spend optimization.
  • Creative and customer-centric thinking with a passion for experiential storytelling.
  • Willingness to travel domestically (25-30%) for event execution and regional collaboration.

    • Compensation

    Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $81,000 - $100,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.

    Our Vision is for a world where TravelPerk is the platform for human connection in real life. We take an IRL-first approach to work, where our team works together in person 3 days a week. For roles in Customer Care, this can be up to 5 days per week in the office. As such, this role requires you to be within commuting distance of our hubs. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.

    At TravelPerk, we prioritize experience and potential over academic qualifications for this role. Talent and ability aren't always reflected in formal credentials.

    TravelPerk is a global company with a diverse customer base, and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.

    Protect Yourself from Recruitment Scams

    All official communication from TravelPerk will always come from email addresses ending in @travelperk.com or @externaltravelperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from TravelPerk that seems suspicious, please do not respond. Forward it to security@travelperk.com and we'll confirm whether it's legitimate.

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