Marketing Automation Technical Producer (Atlanta)

Marketing Automation Technical Producer

Hybrid

2 days / week onsite

Were looking for a hands-on, technically savvy marketing producer to help bring sophisticated campaigns to life. This role sits at the intersection of marketing strategy and technical executionideal for someone who thrives on building, optimizing, and scaling automated journeys across Braze.

What Youll Do

Build, execute, and optimize marketing campaigns using Braze automation

Own end-to-end journey orchestration (canvas building), trigger logic, and personalization (liquid logic)

Partner with analytics and data teams to translate insights into actionable campaign improvements

Manage campaign deployment, QA, and testing across push messaging, inbox messaging, and context cards

Collaborate on creative journey concepting and bring marketing strategies to life through technical implementation

Document processes, troubleshoot issues, and champion best practices across channels

Contribute to go-to-market planning and demand generation efforts with a focus on ROI and engagement

Leverage CRM data and marketing automation tools to identify key points of interaction and drive performance

What You Bring

Experience with Braze or similar marketing automation platforms

Strong understanding of data integrations, segmentation, and dynamic content

Ability to manage campaign builds, QA, and deployment independently

Familiarity with CRM systems and marketing analytics to inform strategy

Detail-oriented mindset with a proactive, collaborative approach

Comfort working cross-functionallyespecially with analytics, data, and creative teams

Eagerness to grow and contribute in a fast-evolving environment

Bonus Points

Experience with app-forward messaging (e.g., push, inbox, context cards)

Understanding of behavioral nudges and customer engagement strategies

Prior exposure to consumer platforms

This is a high-impact role on a growing team that just migrated to Braze. Youll be the go-to expert for campaign execution, platform optimization, and cross-channel strategy. If youre ready to shape the future of marketing automation and thrive in a collaborative, fast-paced environmentwed love to hear from you.