Generative Engine Optimization Analyst

About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first‑hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

The Role

The Generative Engine Optimization Analyst will lead Metagenics’ strategy to optimize brand visibility within AI answer surfaces and generative systems. This role blends content strategy, prompt engineering, data & analytics, and experimentation to help ensure that our content is surfaced, cited, and trusted in AI-generated responses. The ideal candidate is deeply curious about how LLMs source information, how citations are chosen, and how content can be structured to be preferentially picked up by generative systems.

Key Responsibilities

Strategic Planning & Roadmap

• Define and own the roadmap for Metagenics’ visibility in AI answer systems (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Identify thematic and content opportunity areas (topics, health conditions, product categories) that are likely to be queried by users via generative systems.
• Align generative answer optimization (GEO) strategy with broader SEO, content, brand, and regulatory goals.

Content Design & Prompt / Schema Engineering

Experimentation & Modeling Insight

Analytics & Reporting

Cross‑functional Collaboration & Governance

Basic Requirements

Required :

Preferred

Compensation

The current range for this hybrid position (3 days / week in-office) based out of Hudson County, NJ is $105,000 / yr to $133,000 / yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health and Wellness

Learn more about how we help patients live happier and healthier lives here : https : / / www.metagenics.com / join-our-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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